But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
We received 3 months as a gift. However since our pup has food allergies I contacted Bark Box to change the food and snacks provided. Response time is horrible. I had to email several times… When they did reply they confirmed that they would put us on their list of dogs with special dietary restrictions. But the boxes never changed. — Gerry B., Influenster.com, 6/12/2015
Howloooo Sally! We are pupsolutely thrilled to have made it to #1 onto your Best Dog Subscription Box list! Thank you furry much for the kind woofs! We absolutely love spoiling all the pups in our pack, and are so yappy Walter and Lily ruved their goodies! 🙂 Each box has a retail value of over $40, so our subscription prices are a pawesome deal! We also have a FREE heavy chewer option and allergy friendly option to accommodate our pack’s needs.
BarkBox is a monthly subscription box with special toys and treats for your dog! Every box is designed to entertain and bring joy to your pup. With a new theme every month, BarkBox includes toys, treats and chews. Select from our 12 month, 6 month or 1 month subscriptions with the option to cancel your subscription plan length renewal at any time. Visit our website today to learn more about our service and products!
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”