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Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.