The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
According to the BarkBox website, all edible items are tested in-house, are sourced directly from the U.S., Canada, South America, Australia, and New Zealand, and are never processed with formaldehyde. Because BarkBox’s founders are dog lovers as well, they wouldn’t send anything to your dogs, that they wouldn’t send to their own. In addition, the company claims that at least 10% of all profits are given to canine-related shelters, rescues, and welfare organizations.
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
The boxes are themed around the relevant holidays and the packaging itself is made to look like a gift with a bow and to/from tag on the design so it is a nice option for those looking to give as a present to other pups. The box we tested (prior to The Gift Box owning it) had two types of treats (that were both American made) two toys and a scented candle for masking pet smells.
Maybe you want to be more involved in your dog's play time. Great! We offer a variety of toss Shop fetch dog toys, improving upon just the old tennis ball throw and catch with your dog. Chuckit's ultra balls offer improvements to normal tennis balls and come in a multiple variety of sizes for the smallest and biggest dogs, and can be purchased with ball launchers that send your dog happily running for long distances -- and keep your shoulder feeling A-ok. If you're looking for dog frisbees, check out Kong's Flyer Disc that's soft on your dog's teeth but can still fly maximum distances.
My Luna loves her bark box we have gotten it for over a year now! She knows when the box comes that it’s for her, and she’s so possessive it super cute! She opens it all on her own, she’s a lab! The one month our box was late.. I contacted the company, and they not only put rush shipping on all her future boxes, but sent her ANOTHER box with extra treats inside! They seriously have the best customer service ever, and I haven’t had one problem since! Luna loves every single toy, and every single bag of treats she gets! I can’t rave enough about barkbox it is seriously the best way to spoil our baby girl without ever having to go to the store ourselves, or searching high and low for organic gluten free good for you treats! Because every month their treats they send are the HEALTHIEST for your fur baby! Anyways, they’re my favorite and we will never quit using bark box it’s so worth the money! BarkBox in the photo is Luna’s you basket.. and yes a lot of the ones she has gotten are DESTROYED #destroyersclub but she still has soooo many!!! Like I said best investment ever!
At their core, Surprise My Pet are dog lovers. Their goal is to provide you with a good quality box of carefully handpicked products every time. With their monthly box, you and your furry friend can enjoy an amazing experience. Each box includes tasty treats, fun toys, bones, and all-natural treats. They find the funnest and healthiest items that will have your dog's tale wagging all night long.
Funny, I just canceled Barkbox. I repeatedly asked them to upgrade me to the heavy chewers box. The toys sent were WAY undersized for my dog and were destroyed in minutes, a few I would have actually considered choke hazards for my 90 lb Rhodesian Ridgeback (the stuffed raindrops in the ‘cloud’ toy a couple months ago). I’m trying Dapper Dog since they have an EASY to find option for Extra Large dogs and it’s easy to specify a heavy chewer right from the get go.
It would be a total waste for my 3 1/2 pound adult toy poodle. She will not eat dog treats and never plays with toys. Her favorite treats are green beans out of the freezer or part of a mickey d’s hamburger and a few french fries. She is perfectly healthy for a 17 year old dog. Vet tells me to keep doing what I’m doing with her because she is healthier than a lot of small dogs half her age.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
Many of your dog's toys should be interactive. Interactive play is very important for your dog because he needs active "people time." By focusing on a specific task, like repeatedly returning a ball, Kong® or Frisbee ®, or playing "hide-and-seek" with treats or toys, your dog can expend pent-up mental and physical energy in a limited amount of time and space. This greatly reduces stress due to confinement, isolation and/or boredom. For young, high-energy and untrained dogs, interactive play also offers an opportunity for socialization and helps them learn about appropriate and inappropriate behavior, such as jumping up or being mouthy.
Running a business that depends on timely deliveries doesn’t come without its challenges, and BarkBox has to maintain a delicate and complex balance of product warehousing, logistics planning, and customer care. “With the word ‘box’ in our name, you can imagine that managing deliveries is central to our business,” says Rob Snowden, BarkBox’s Director of Fulfillment.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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