The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
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“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Claire likes: While I don't want to know exactly what's in my box because it kinda takes some of the surprise and fun away, personally, PupJoy's customization options are a godsend for people who have allergy-prone dogs or already have a trunkful of toys. I thought the red bone thing was really cool — it had a soothing feel to it and a crunchy texture on the inside. Also WOW, this box is a good deal.
I ordered BarkBox because l saw the commercial and thought it'd be great for my dog. When l placed my first order, l was told l would receive the package between July 18-July 22. The package didn't come so l contacted them Sunday night. I was then told by email because when you call the number, the representatives are always away, that they were sorry and l would receive the package no later than Tuesday, July 24.
Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!
After launching in 2011, Barkbox saw more than $1 million in revenues per month after only 2 years in business. By February 2014, they reached $25 million in revenue per year. It’s no wonder so many other monthly dog box companies popped up after Barkbox’s initial (and continuing) success. Here are the features that make Barkbox a winner for you and your pooch:
Giving them one star as they did donate a box to our rescue for a prize. But when I asked if they would like to become a rescue partner with us they declined. After asking multiple times why and getting no response, they simply said "not comfortable". We have placed hundreds of dogs in loving homes and not sure what there issue is but not recommending them to any of our adoptees at this time.
Loot Pets is a subscription from Loot Crate. Its focus is on geeky dog toys, treats, and gear! You can expect apparel, accessories, toys, treats (Treats available in the USA only; An item of equal value will be substituted for international orders.) and more. Loot Pets also helps pets in need by donating $1 from each subscription purchase to local and national pet charities.
Playtime is also a great opportunity for puppy teaching moments. You can train your dog through play, and with dog toys. Chewy carries the best dog toys from top dog toy makers like USA Bones & Chews, Nylabone, and KONG. There are dog balls and dog fetch toys, dog chew toys, plush dog toys, interactive dog toys, dog puzzles and rope and tug dog toys for your pup to play with. KONG dog toys are durable and made to last. If your canine’s a rascal with a strong jaw, KONG toys can be the perfect alternative to your designer furniture. KONG tough dog toys include balls of all shapes and sizes, and even cuddly plush toys. Plush dog toys are great for canine’s seeking comfort as they can ease some pup anxiety. Interactive dog toys help stimulate your pup’s mind, which is the key to a fulfilling life. If your pup loves to chew on your prized possessions, dog chew toys can come to the rescue. Chew toys can keep your pup busy for hours, and away from your closet. Playtime with your pup is a priceless experience pet parents cherish. Make the most of pup play with dog toys from Chewy.
Running a business that depends on timely deliveries doesn’t come without its challenges, and BarkBox has to maintain a delicate and complex balance of product warehousing, logistics planning, and customer care. “With the word ‘box’ in our name, you can imagine that managing deliveries is central to our business,” says Rob Snowden, BarkBox’s Director of Fulfillment.
My Luna loves her bark box we have gotten it for over a year now! She knows when the box comes that it’s for her, and she’s so possessive it super cute! She opens it all on her own, she’s a lab! The one month our box was late.. I contacted the company, and they not only put rush shipping on all her future boxes, but sent her ANOTHER box with extra treats inside! They seriously have the best customer service ever, and I haven’t had one problem since! Luna loves every single toy, and every single bag of treats she gets! I can’t rave enough about barkbox it is seriously the best way to spoil our baby girl without ever having to go to the store ourselves, or searching high and low for organic gluten free good for you treats! Because every month their treats they send are the HEALTHIEST for your fur baby! Anyways, they’re my favorite and we will never quit using bark box it’s so worth the money! BarkBox in the photo is Luna’s you basket.. and yes a lot of the ones she has gotten are DESTROYED #destroyersclub but she still has soooo many!!! Like I said best investment ever!
PupJoy also earned big points with us because their mission is to do good and make a significant difference. They support the little guy by sourcing from small suppliers who are focused on creating quality, responsible products, they give a lot more to charity programs – almost 50% – than other subscription box companies, and they have also fostered a community of dog lovers like you, who together are capable of doing some good and making an impactful change.
Surprise My Pet rounds out our top three best monthly dog box subscription boxes as a newcomer that’s already making a paw print among its competition. Launched in early 2015, Surprise My Pet stands out for its unique features, namely its paw for paw guarantee — if your dog is totally uninterested in one of the products, you can email them, and they’ll send you a replacement item for free.
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.