In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
I have been using BarkBox for over a year now. And even as I write this and was speaking aloud my dog sat straight up and looked at me when he heard the words BarkBox! It has become a phrase in my house to get the pups to come or do as I say by simply saying those two wonderful words BARKBOX! I have two dachshunds that absolutely love their toys every month, and have even learned when each month to start expecting them and literally watching out the window! But my babies aren't the only ones in love with this company... Over the past year I have found the BarkBox employees to be by far the most kind caring and helpful of any company I have ever dealt with. I have never done one of these reviews before but I created an account for just this company. Greatness like this should be acknowledged!
I ordered a gift for a friend's new dog. Neither my friend nor I received any information about the order in over two weeks: no tracking, no explanation for the delay, no updates within the order section of my account page, etc. My chats with the company went unanswered. The only acknowledgment of the order I received was the bill on my credit card. Disappointed and embarrassed to give such a crappy gift.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Claire likes: I was pleasantly surprised at Dapper Dog's great customer service — when I said I had a young puppy, someone emailed me within a day confirming that I did indeed have a puppy, so they could make sure to include age-appropriate toys. I appreciated the thoughtfulness and that Dapper Dog followed through by adding a puppy teething bone to Ruggie's box, which she gnaws on with the passion of a thousand suns.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.
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