BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
The boxes are themed around the relevant holidays and the packaging itself is made to look like a gift with a bow and to/from tag on the design so it is a nice option for those looking to give as a present to other pups. The box we tested (prior to The Gift Box owning it) had two types of treats (that were both American made) two toys and a scented candle for masking pet smells.
I've always wanted to try a subscription for my pups but I'm a bit ashamed that this was my first experience. BarkBox was good but had major hits and misses. I have giant, playful, strong dogs and though this was indicated, I don't feel as though any size consideration is evaluated when selecting toys for the boxes. I do like that they always came with two toys because it meant each dog had 15 minutes of play time before I had to wrestle their jaws open to dig out the stuffing and bits of squeakers they were about to ingest. The treats have been great! They especially loved the apple cider treats that started to ferment when left in a cookie jar and made all their other treats reek of beer. As a consumer that willingly signed up for the box and entered my debit card information freely, I should have read more in-depth. I did not know that when you terminate your subscription that you will continue to be charged until you reach the year mark of signing up. For me it meant 9 more months of money that was to be taken out of my account had I not caught it. I like true month to month boxes where a cancellation is immediate and I wish they had made their rather off-kilter ways of charging and processing more visible. I can think of some major changes that they could make but ultimately some of the blame rests on me for not reading better. I know my pups will be sad as they've grown accustomed to their box but I can buy more durable and healthy big dog treats for just a little more money and I know it would be more worth it.
I have been using BarkBox for over a year now. And even as I write this and was speaking aloud my dog sat straight up and looked at me when he heard the words BarkBox! It has become a phrase in my house to get the pups to come or do as I say by simply saying those two wonderful words BARKBOX! I have two dachshunds that absolutely love their toys every month, and have even learned when each month to start expecting them and literally watching out the window! But my babies aren't the only ones in love with this company... Over the past year I have found the BarkBox employees to be by far the most kind caring and helpful of any company I have ever dealt with. I have never done one of these reviews before but I created an account for just this company. Greatness like this should be acknowledged!
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
“While social media platforms are great forums for exchanging and airing opinions, it’s often hard for customers to get their specific needs addressed. The new Twitter Direct Messages features allows businesses to personalize experiences in an automated, interactive and engaging way. When used in conjunction with Zendesk Message to manage all conversations, businesses can be certain that no customer will get left behind.”
My pittie (Snoop, 55 pounds, 4 years) loves to destroy his toys, and the Chompster Mash toys from BarkShop are made with the intention of being destroyed. Even so, they tend to last much longer than the other plush creatures I buy Snoop—some for weeks! The three-eyed, squeaker-filled Goosie Goon is a good place to start. While they’re not cheap—especially considering that they meet the trash can before too long—they are the only toys that can keep Snoop occupied for hours. Bonus: BarkShop has a loyalty program called the Destroyers Club, where you can earn credits on future purchases if you share photos of your pup destroying these toys. Who doesn’t love sharing photos of their pup?
Play a game of tug-of-war with your best friend when you throw a rope toy at his or her feet. With a large selection, featuring Multipet and Rascals® brands and styles ranging from simple woven-cotton rope toys with large knots on either end, to exciting figure 8s and ropes with three knots, your dog will want to play with you for hours. As an added bonus, chewing on rope toys helps keep your canine's gums and teeth clean and healthy.
Jessica lives and breathes everything Dachshund, hiking and camping with dogs, and blogging. She's the Chief editor of the award-winning blog You Did What With Your Wiener?, has been hiking with her dogs for over 15 years, and runs an 800-member Dachshund Club in Seattle. She also helps other pet bloggers leverage their blog into a business at PetBlogBiz.com and helps pet-related businesses develop a strategy to drive traffic to their blogs at PetTalkMedia.com.
"A BOX FOR RUFF AND TUFF MUTTS..and their owners! A box of durable chews and toys and high quality treats for Bully Breeds, Heavy Chewers, and your favorite Blockhead Dog. Also, packed with T-shirts, hats and other gear for dog-loving owners. A portion of all proceeds go to charities, rescues and humane law enforcement to combat animal cruelty and dog fighting. One, three, six and twelve month payment options to choose from."
Pamper your pooch monthly with a box for dogs full of fun toys, healthy Made in the USA treats, and other exciting goodies. They ship full size toys and treats bags to give you the most value for your money. With prices ranging from $20 for 2 to 3 items to $50 for 6 items there is a box to fit every budget. They ship loads of samples in every box as well so you get more than your monies worth and shipping is included in every package price.
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.