Hey Amy and pack! Thanks so much for the kind words and the great review. We are so happy to hear that you guys are both loving the monthly surprises in the mail. We are dedicated to keeping that tail wagging and keeping you a happy pup parent as well. We totally understand that every pup is different so we try to cater to every pups specific needs the best we can. Please give your pup all of the love from us. Then in the meantime if there is anything else that we might be able to help with just let us know. We are always happy to help at any time.
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
My pittie (Snoop, 55 pounds, 4 years) loves to destroy his toys, and the Chompster Mash toys from BarkShop are made with the intention of being destroyed. Even so, they tend to last much longer than the other plush creatures I buy Snoop—some for weeks! The three-eyed, squeaker-filled Goosie Goon is a good place to start. While they’re not cheap—especially considering that they meet the trash can before too long—they are the only toys that can keep Snoop occupied for hours. Bonus: BarkShop has a loyalty program called the Destroyers Club, where you can earn credits on future purchases if you share photos of your pup destroying these toys. Who doesn’t love sharing photos of their pup?
My Mastiff, Thor, and his pitbull sister, Brinley, anxiously await their monthly BarkBox as soon as I tell them it's been shipped. The treats are nutritious, I use some of them in my puppy training classes. Thor commandeers the toys but gradually lets his sister play with them. Most of them hold up very well, lasting for several months. For a heavy chewer like mine, this is a testament to their quality.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.