Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Surprise My Pet rounds out our top three best monthly dog box subscription boxes as a newcomer that’s already making a paw print among its competition. Launched in early 2015, Surprise My Pet stands out for its unique features, namely its paw for paw guarantee — if your dog is totally uninterested in one of the products, you can email them, and they’ll send you a replacement item for free.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.