BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
I’ve had Bark Box for several months now. I purchased the “extra toy option” and with that we still only receive 3 toys every month and 2-3 treat. It’s not 4-6 toys. Wish it was. My dog is under 20 lbs. not sure if that would make a difference. I love their monthly themes! A surprise for me as well as I look forward to seeing what it is for the month.
Not only is this Mammoth Flossy Chews Cotton Blend Rope Tug built strong to last for hours of play, but it features a three-knot design. These knots give you an easy hand hold during games of tug and also provide your dog with something to hold on to for carrying the toy around. You'll also love the fact that this rope tug is very colorful and it comes in five sizes from mini to extra-large.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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