For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.

I was very, very impressed with what was inside. I’ll admit that their prices look a tad more expensive than other boxes but shipping is included, there were a healthy number of products in the box, the products inside were definitely in the high-average category, and every one of the products in the box – both treats AND toys – are made in the USA.
Absolutely love barkbox! I just signed up for my chocolate lab and I am very impressed! Great quality toys and adorable treats which my dog LOVES. He just got his first box today and he’s been carrying around his little stuffed bird all afternoon, he is obsessed! I was also very impressed with how fast it was delivered! I ordered it Sunday night and received it Wednesday, and it said it wasn’t going to come until July 2nd! So I was very happy about that and so was my sweet boy. I will definitely recommend barkbox to anyone who has playful pups! I will also continue to be a regular customer! :)

We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.
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