The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Not only do the themed monthly boxes start at only $21, but if your pup doesn’t dig something that came in his box, the company will fix it for you according to their Scout’s Honor policy. Although I can personally attest to the fact that you will be making very few calls to Customer Service, as all treats and toys are dog-tested and approved. My 3-year-old Pomeranian never met a BarkBox she didn’t like, and now she’s convinced every package that comes through my apartment door is for her. #Princess.
Claire dislikes: Tbh, I was mildly exasperated by this box. They sent three of the same kind of toy, which was so disappointing because for the same gagging/choking hazard reasons I couldn't give Ruggie the lion toy from the BarkBox, I couldn't give these "iBalls" to her either. The antler I received was so, so small, and while I know Ruggie's a tiny beeb, she still goes to town on her chew toys and was worried she'd swallow it accidentally or something.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
At their core, Surprise My Pet are dog lovers. Their goal is to provide you with a good quality box of carefully handpicked products every time. With their monthly box, you and your furry friend can enjoy an amazing experience. Each box includes tasty treats, fun toys, bones, and all-natural treats. They find the funnest and healthiest items that will have your dog's tale wagging all night long.
The three BarkBoxes that arrived at the office — for small, medium, and large dogs — featured a collection called "BarkBeard's Treasure," and it's exactly what you think: the cutest box of pirate-inspired toys and treats. And just in case you aren't sure what everything is about, there's a card that explains the month's theme with puns and wordplay, like "barkaneers," "ruff seas," "poop deck," and more. Honestly, I think I was more excited than our office dogs to explore what each BarkBox had to offer!