With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
The KONG Extreme Dog Toy is more than just a chew toy — it is also an interactive toy. Stuff this toy with your dog's favorite treats, and he'll be happy for hours, tossing the toy around and working to get at the treats inside. The unpredictable bouncing action makes the KONG Extreme a great toy for games of fetch, and it is also the perfect toy to keep your dog busy when he's confined to his crate or left home alone. It is also a great option for dogs with separation anxiety.
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
Barkbox isn’t the be-all, end-all for solving boredom or behavior problems that stem from lack of stimulation. As most dog owners know, dogs want your attention and interaction more than anything else. But when you can’t spend time with him, new toys and treats are a great alternative. Dogs are almost always interested in anything new, according to results from a study published in the journal Animal Cognition.
Since your dog is pretty much going to always love what you give them, ultimately choosing a dog subscription box is all about what ***you*** want. If you're someone who loves a theme and wants treats and toys at an affordable price, BarkBox is for you. If you want a mix of treats, toys, and wearables for your pup, then The Dapper Dog is a pretty solid bet. If you're someone who loves customization for a great deal, then PupJoy could be up your alley.
Treats™ loyalty program members enjoy Free Standard Shipping on orders over $49. Members must sign in for discount to apply. Transaction total is prior to taxes & after discounts are applied. Due to size and/or weight, certain items bear a shipping surcharge or special handling fee, which will still apply. Savings will automatically reflect in shopping cart with the purchase of qualifying merchandise. Maximum value $75. Valid only on orders shipped within the contiguous 48 U.S. states, military APO/FPO addresses and select areas throughout Canada. Offer not valid on all or select products in the following categories: live pets; canned, fresh or frozen foods; select cat litters. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.
Exercise and mental stimulation are the keys to every dog’s health and happiness, so EntirelyPets offers a wide array of pet toys to keep your dog active no matter his size or breed. It’s important to purchase toys your dog will interact with – so consider what your dog’s interests are. Is he a chewer? Check out our selection of both chew toys and dental toys. Chewing is a natural instinct for dogs – it helps sharpen their teeth and keep them clean – plus, it helps with anxiety and boredom. So help them burn off some of that energy with our variety of Kong toys, Nylabones, Spunky Pet and more. We have chew toys that bounce, squeak, float – just about anything you can imagine to keep your dog entertained.
Hey Anne! Thanks so much for reaching out to us and we are so very sorry to hear this! That is not the experience that we want you or that lucky pup to have at all. We want nothing more than to make the experience as easy and enjoyable for you as possible! I would love to turn this around for you and email you directly to get this taken care of! Please email us directly at Lindz@barkbox.com so we can ensure that pup gets that box!
“The Bark & Co support team always strives to deepen customer relationships through social. However, with the sheer volume of direct messages coming in every day, it’s sometimes a challenge to maintain the levity and respond to customers promptly. Fortunately, with Zendesk Message and the use of a chatbot, we are able to escalate high priority conversations to our agents. This ensures that our support team can handle the more complex queries, leaving customers happier.”
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