BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
Emmy + Tico: I adopted Tico from the Brooklyn Animal Care & Control shelter last year, and he's 45 pounds and about 5 years old. According to his DNA test — because of course I needed to know — he's a pit bull mix and potentially part rat terrier! Tico is a medium- to high-energy dog, and the sweetest pup in all the land; he was even tasked with being a "greeter dog" during his stint at the shelter, and made new dogs feel comfortable. 😭
I was dubious that we really needed yet another plush toy, but after Gus (Chihuahua-poodle mix, 18 pounds, 18 months) loved playing with the Outward Hound Hide A Squirrel at a friend’s place, I had to get one. He typically has trouble paying attention to squeaky toys for more than a few minutes at a time, but the more challenging setup of three squeaky squirrels in a tree-trunk-shaped pouch will keep him going for hours. He fishes squirrels out, then runs around like crazy with whichever one is left in his mouth last. I can send the next one sailing the moment he’s back with the first, making it easy to tire him out. He also loves to chew on and shake the tree stump. The pieces are relatively tough too: After three months of near-daily playing, I have yet to do any mending to sew up holes (your mileage may vary—it’s still a plush toy).
I was hesitant at first about giving BarkBox a try. There are some pretty negative reviews out there, but I really believe you should experience things yourself and take people's opinions with a grain of salt. I subscribed to BarkBox on 9/16. I used a promo code to get my first box of $10.50. The box shipped incredibly fast! Things typically take longer than expected to get to me in Hawaii but I got my first box on 9/21. The theme is adorable, and the toys are fun. One of my dogs is more rough with toys, so we'll see how well they hold up, ha. I'm more excited about the high-quality treats! I usually spend more than $20 a month on my dogs, so this is a great deal for us.
I was dubious that we really needed yet another plush toy, but after Gus (Chihuahua-poodle mix, 18 pounds, 18 months) loved playing with the Outward Hound Hide A Squirrel at a friend’s place, I had to get one. He typically has trouble paying attention to squeaky toys for more than a few minutes at a time, but the more challenging setup of three squeaky squirrels in a tree-trunk-shaped pouch will keep him going for hours. He fishes squirrels out, then runs around like crazy with whichever one is left in his mouth last. I can send the next one sailing the moment he’s back with the first, making it easy to tire him out. He also loves to chew on and shake the tree stump. The pieces are relatively tough too: After three months of near-daily playing, I have yet to do any mending to sew up holes (your mileage may vary—it’s still a plush toy).
The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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