The box is extra fun because it has a new surprise theme to keep things fresh each month. If they can’t find something your dog will love that fits the theme, they make it themselves! One of the coolest things is that they have an online store – called BarkShop – where you can order more of what your dog loved in their box. (their product descriptions are hilarious by the way and will keep you entertained for hours).
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.

For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:

Extra Customization. Dog subscription boxes come with a wide array of customization options. While all boxes take into account your dog’s size, some also consider gender, environment, allergies, toy temperament (gentle or rough with toys), and other preferences. Generally, the more customization options you have, the pricier the box will be, but this isn’t always true. We make sure to note when certain boxes provide extra customization features, so if you know specific things you do or do not want in your doggy subscription box, be sure to look for boxes that provide that extra level of personal customization.
Great review. I started with barkbox years ago and switched to pet treater about 8 months ago when a friend told me they did the same. Very, very glad I did. Barkbox seems to appeal more to the pet owner rather than my actual dog. adopted a cat a few months back and signed up for pet treater’s cat pack and love it. I can’t compare it to any others, as I haven’t tried any other cat box, but I did notice all the other’s ive found are double the price, so I’ll stick with this one unless something changes.
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.

Dog toys are at the heart of most bonding moments between pet and parent. That’s because dogs of all ages thrive on regular exercise and interaction to keep them happy and healthy. Toys for dogs are key to helping your furry family member stay occupied, stimulated and content, as well as a great way for pet parents to interact with their pets in a fun, positive way. An entertaining and durable dog toy will effectively keep your dog busy and make them less likely to get bored and take out their energy on off-limit items like shoes, important documents, and more.


But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
Hey there Christy and pack! We are so happy to hear that you guys are loving the monthly goodies and we don't blame you at all. They are just that good. I'm so sad thought to hear that some of the toys are not the perfect size for Milo! We want to keep those tails wagging and to make the boxes as special for you guys as we can. So what we can do is customize your monthly boxes to better cater your whole pack! Then we can also customize the chews so you don't get them in your boxes or we can customize them so you don't get the harder ones. We would love to help with this and can do so if you email us directly at Lindz@barkbox.com!
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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