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What you get: With PupJoy, you’ll get a curated box of premium, artisan dog goodies delivered straight to your door. All you need to do is personalize your plan based on your dog plan, choose a box type (treats, toys, or both), specify your treat or toy preferences, choose your dog size, and then select a frequency. This is by far the most specific and detailed monthly dog subscription box out there.
BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.
You will receive your Welcome box within a week after subscribing. Then every month you’ll receive the monthly PetGiftBox, which ships in the middle of the month, every month! Please note: Shipping information must be changed before the 5th of the month in order to affect that month’s shipment. All address changes made after this date will become effective on the next month’s shipment.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”