BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.
Now here’s the thing with the box. It obviously had a theme, but there was nothing in the box talking about the theme. While I know the box is for the dog, it would be nice to have a card describing why they paired all those items together (and maybe describing what makes it a good item for your puppers). I also had no idea which toy was the premium toy was until I researched it online.
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
I absolutely LOVE AND RECCOMENDED Barkbox for anyone who is always worried that their dog has to have the best and healthiest of everything, like I am. I subscribe to a 12 month large dog box. I also get an extra toy free every month. Every month Biscuit recieves 3 toys, 2 FULL bags of treats and a chew. The toys are seasonal matching and EXTREMELY DURABLE! Biscuit is a fan of destruction of everything so I was relieved and surprised to see them all holding up to her aggressive nature with them. And she does try very hard to rip them apart. They also have sounds that intrigue her. Crinkly, giggle, squeaker.
I ordered my first box a month ago. They refunded me and promised 4 free boxes....however....I have been told they moved their warehouse and things didn't go well. Then they said my box was built and ready to go...but it hasn't. The cute stuff they say only makes me angrier. I am not a child and it is unacceptable to not provide results. I am out to find another service for my dog...cause this one stinks
I get my barkbox the same time my mom gets hers. We live at the same house. She got hers but mine never came. I checked tracking and on their website says no tracking available. I do have an e-mail from scout with a Fedex tracking number. It's been sitting in Troutdale Oregon for 4 days now. Has not even departed. they keep updating the box but to only say its still in Troutdale Oregon still. I am located in Washington. This is ridiculous. My mom got her barkbox for her dog but my poor dog still hasn't gotten his.
5% Auto Ship - Sign up for Auto Ship and have products conveniently delivered to you at the frequency you choose! Save 5% on your initial order and 5% on recurring orders. Plus enjoy free shipping on orders over $49. Discounts will automatically apply at checkout once the customer has enrolled. Maximum value $150. Offer not valid on gift cards, gift certificates, previous purchases, or charitable donations and may not be valid on all merchandise. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.
I've always wanted to try a subscription for my pups but I'm a bit ashamed that this was my first experience. BarkBox was good but had major hits and misses. I have giant, playful, strong dogs and though this was indicated, I don't feel as though any size consideration is evaluated when selecting toys for the boxes. I do like that they always came with two toys because it meant each dog had 15 minutes of play time before I had to wrestle their jaws open to dig out the stuffing and bits of squeakers they were about to ingest. The treats have been great! They especially loved the apple cider treats that started to ferment when left in a cookie jar and made all their other treats reek of beer. As a consumer that willingly signed up for the box and entered my debit card information freely, I should have read more in-depth. I did not know that when you terminate your subscription that you will continue to be charged until you reach the year mark of signing up. For me it meant 9 more months of money that was to be taken out of my account had I not caught it. I like true month to month boxes where a cancellation is immediate and I wish they had made their rather off-kilter ways of charging and processing more visible. I can think of some major changes that they could make but ultimately some of the blame rests on me for not reading better. I know my pups will be sad as they've grown accustomed to their box but I can buy more durable and healthy big dog treats for just a little more money and I know it would be more worth it.
I ordered a gift for a friend's new dog. Neither my friend nor I received any information about the order in over two weeks: no tracking, no explanation for the delay, no updates within the order section of my account page, etc. My chats with the company went unanswered. The only acknowledgment of the order I received was the bill on my credit card. Disappointed and embarrassed to give such a crappy gift.
Ask a handful of businesses whether their service that allows the option of subscribing to boxes of goods is a "subscription box service," several will likely explain why they are not. Stitch Fix eschewed the label when marketing its public offering to investors, sources have told CNBC. (Stitch Fix offers customers the chance to buy without a subscription or change the frequency of their subscription.) Amazon similarly contends its Amazon prime wardrobe service is not a subscription box service.