In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
Emmy likes: The collegiate-themed box, including a frat bro and bona fide Bark University "acceptance letter," was *adorable*. (Or should I say...adogable? No, I shouldn't. I'm sorry.) Tico doesn't discriminate when it comes to treats (we're talking about a dog who ate a slimy days-old banana lying in the dirt the other day), and he loved them all equally — but it's great that you can customize the box to accommodate any allergies your pup has. Oh, and you can join its "extra toy club" and receive an additional toy in your box for an extra $9. Starting at $21/month, Barkbox is also the most affordable subscription we tried.
Surprise Pawty is a monthly subscription box for dogs and dog pawrents. Every month, a pawty box will be delivered to your doorsteps containing 5-6 premium-grade items that are curated by our expert pawty planners to bring you the best pawty in the block! Durable toys, all-natural treats and fun accessories for your furbaby, and innovative essentials and cool surprises for you! Dogs of all sizes will be able to enjoy this pawty in a box! Surprise Pawty offers 1, 3, 6, or 12 months subscription plans - suitable for any budget. For every month you subscribe, you will be helping out dogs in need. A portion of the proceeds will be donated to local shelters, rescues, and other non-profit dog organizations.
What you get: With LootPets, you’ll get fun dog toys and delicious treats (valued over $50) delivered to your door every month. But there’s a twist – each item in your box is themed based off of popular movies like Lord of the Rings, Star Wars, Marvel movies, and other fun and geeky things! And don’t worry, there’s a Loot Crate for geeky humans too.

I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!


I’m super impressed with how far BarkBox has come since our first time trying it in 2012, They were founded in 2011 (they were the first subscription box I ever heard of) and have the longest time, out of all of the boxes available, to perfect their box just for your dog. And that they did. As they put it, “Having shipped over 50 million toys and treats so far, we’ve learned a ton about what engages dogs.”
Unfortunately I had to cancel my bark box subscription. I have huge dogs, aggressive chewers. Each month they send a toy, a stuffed toy. Which lasts all of 15 minutes with my dogs… I contacted Bark box month after month requesting non stuffed toys. Each month they stated OK we will fix this, each month a stuffed toy. — Kathleen K., k9ofmine.com, 2/23/2015
Emmy dislikes: All the toys were stuffed, which means I knew they'd be dead meat within hours. BUT thats not Barkbox's fault, it's mine — I didn't realize that you can upgrade to a "heavy chewer" box with toys of varying durability for free, or step it up a notch and order a "super chewer" version of the Barkbox for an additional $8–$10 a month, depending on your subscription plan, with extra-durable toys that have been tested on freakin' WOLVES. Regardless, I don't mind giving Tico stuffed toys every so often, because he has a lot of seemingly satisfying fun entertaining himself by pulling them apart, and he's not the kind of dog who eats non-edible things (thank god).
Emmy + Tico: I adopted Tico from the Brooklyn Animal Care & Control shelter last year, and he's 45 pounds and about 5 years old. According to his DNA test — because of course I needed to know — he's a pit bull mix and potentially part rat terrier! Tico is a medium- to high-energy dog, and the sweetest pup in all the land; he was even tasked with being a "greeter dog" during his stint at the shelter, and made new dogs feel comfortable. 😭
Your first bark box normally comes with instructions on how to allow your dog to open it, and this is a great idea! Barkbox not only take care of your furry friends, they as well have fun activities for the pet lovers! Every month come with a different theme with differing activities, toys, and treats bases on the season, Thanksgiving, mother’s day, Halloween, Christmas. You name it!

Hey Amy and pack! Thanks so much for the kind words and the great review. We are so happy to hear that you guys are both loving the monthly surprises in the mail. We are dedicated to keeping that tail wagging and keeping you a happy pup parent as well. We totally understand that every pup is different so we try to cater to every pups specific needs the best we can. Please give your pup all of the love from us. Then in the meantime if there is anything else that we might be able to help with just let us know. We are always happy to help at any time.
I think for the price, its worth it, especially since it costs equal if not less than going to the petstore and buying 5 items (two toys, two treats, one chew). Its delivered to your door and I feel like your pup would be more than excited upon getting it. The themes are cute and change every month which is great. You also get a little cake treat when it is around your dogs birthday which is also cute. You have the option and ability to add more products to your boxes every month too however it comes at an extra fee so keep that in mind if you want to splurge. 
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.
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