Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
“Pollie loves to run around our farm showing off her new barkbox treats to her sheep friends. We always get her an extra toy as she is a heavy chewer and toys are ripped in minutes. Thankfully, Barkbox sometimes offers toys with no filling and most of them are squeaky toys which Pollie adores. They even offer to exchange a product if Pollie doesn’t like it.”
PupJoy also earned big points with us because their mission is to do good and make a significant difference. They support the little guy by sourcing from small suppliers who are focused on creating quality, responsible products, they give a lot more to charity programs – almost 50% – than other subscription box companies, and they have also fostered a community of dog lovers like you, who together are capable of doing some good and making an impactful change.
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
I read about this strange mammal-cephalopod hybrid toy during Fugly Week and immediately bought it to see if Reggie would also take to it like crazy. He did. The combination of plush animal head, ball-shaped body (with wake-the-dead squeaker inside) and dangly, flappy limbs is dog magic, and when he’s not flinging his foxtopus (and buntopus) about he’s using it as a pillow.
Are your dogs bored? Are finding it difficult to keep up with all you require to make your dog happier each month? BarkBox comes to your assistance and lifts your pooch out of boredom. With a Barkbox subscription, you give your doggy companion a surprise treats every month. You can expect excitement, happiness, and fulfillment from your pup with new toys, healthy treats, and collections of different grooming products every month.
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Barkbox ships around the 15th of every month and once the box is shipped, they would send you an email confirming your shipment and customers in the US living in the lower 48 states will have free shipping, with their boxes being delivered within 2-8 business days. US customers also get tracking details. Customers in Canada can expect the subscription box for their dogs within 4-12 days of shipment and they apologize for the lack of tracking details as you cannot track your box once it leaves the US. Shipping costs about $5 for customers in Canada and other outer states in the US.
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
Total price of items, if bought individually: ~$51.89 for Ruggie's box ("iBalls" dog toys, elk antler chew, salmon and ginger treats, chicken-flavor training teats, stuffless crinkle bone toy) and ~$76 for Tico's box (turkey and duck burger treats, salmon and ginger treats, chicken jerky treats, rocket dispenser toy, nubby toss toy, stuffless crinkle bone toy). All prices sourced from Amazon and Pupjoy's website.
I pay approximately $18 a month for the box. It is worth it to see how excited my dog gets when the box arrives. Her nose is right in there when I open it. She has never received a treat she didn't like. One time, we received cleaning cloths to wipe off muddy feet. She didn't like them so much . . . . the treats and toys are way more popular around here.
Hi there Onyx! We’re so sorry to hear if you had anything less than an exceptional experience with us! Our shipping partners guarantee delivery within 8 business days from shipment. If the box isn’t in-paws within that time-frame, we do everything we can to make it right for you and your pack. Whether that means adding a month onto your subscription to make the next month’s box free or reshipping a box (when quantities allow), we’re always trying to keep your pup’s tail wagging! We’re totally committed to keeping our pupstomers happy, so please reach out to Lindz@BarkBox.com so we can make this right for you and your pack!
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers. 
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