“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
I pay approximately $18 a month for the box. It is worth it to see how excited my dog gets when the box arrives. Her nose is right in there when I open it. She has never received a treat she didn't like. One time, we received cleaning cloths to wipe off muddy feet. She didn't like them so much . . . . the treats and toys are way more popular around here.
Hey Anne! Thanks so much for reaching out to us and we are so very sorry to hear this! That is not the experience that we want you or that lucky pup to have at all. We want nothing more than to make the experience as easy and enjoyable for you as possible! I would love to turn this around for you and email you directly to get this taken care of! Please email us directly at Lindz@barkbox.com so we can ensure that pup gets that box!
Sarah has loved and trained both dogs and horses from a very early age. Her Staffordshire bull terrier, Mona, is trained as both a therapy dog and disaster stress relief dog. In addition, Sarah has trained her German Shepherd, Soren, as a service dog. Before starting her full-time writing business, Sarah worked with a top pet food company as a consultant to veterinarians conducting weekly classes on canine and feline nutrition for the doctors and staff. Read more posts from Sarah...
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”

Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.

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