“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
PetGiftBox contains premium carefully selected products to enhance your experience as a pet owner. Each box has a variety of items including a toy, treats and a chew(for dogs). Treats are always premium brands with limited ingredients. Toys can vary, but some of the dog items you might receive would be a ball, plush toy, durable toy, stuffingless toy, or waterproof toy etc. If your pup requires TOUGH CHEW toys only, please check out our PawPack brand at www.pawpack.com. Some of the kitty items you might receive would be a ball, catnip filled toys, catnip, and other feathery chasers.
I really love the BarkBoxes that come to the door. It really has good treats and cute toys for our fur babies. There is two things I would change. 1. Months with holidays given the option to choose holiday toys or regular. Like Christmas, Thanksgiving, Easter, 4th of July... etc. I would choose the holiday every time. 2. On the birthday months, you sent out a email asking about the birthday cake treat. I wished it would have arrived before the birthday, instead of 5 days later. It was disappointing.
Playtime is your pup’s favorite time. Your dog needs play for his overall health and happiness. Dogs are pack animals, requiring physical play with you and other dogs. One of the most important benefits of doggie play is that it’s a bonding opportunity for you and your canine companion. Another benefit of pup play is exercise. Dogs require exercise – whether it’s walking or running – to stay in physical shape. Staying physically active can keep your dog from gaining weight, and the pressure that puts on puppy joints at bay.
“The Bark & Co support team always strives to deepen customer relationships through social. However, with the sheer volume of direct messages coming in every day, it’s sometimes a challenge to maintain the levity and respond to customers promptly. Fortunately, with Zendesk Message and the use of a chatbot, we are able to escalate high priority conversations to our agents. This ensures that our support team can handle the more complex queries, leaving customers happier.”
Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.