Doing right by the customer is of the utmost importance to the BarkBox team—even a minor communication slip-up can permanently damage a relationship. Because of this, BarkBox has invested heavily in their customer service team—the “Happy Team”, as they call it—to proactively manage issues and keep every customer satisfied, even when logistical hiccups arise.
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
This is where BarkBox blew me away with their customer service and their attention to detail regarding my specific needs. Within 30 minutes I got a response noting my concerns. One of there team members mailed out a new bag of treats for my dog to try free of charge! We also discussed that maybe my dog wasn’t a big chewer however cotton stuffed toys weren’t great either. She suggested I get a box with "durable fabric" toys instead. She also mailed out a sample toy for my dog to try. Free of charge. He loved it! They lowered my monthly subscription right away. They even followed up to make sure my dog was loving his new box and if I needed to tweak it any further.
I absolutely LOVE AND RECCOMENDED Barkbox for anyone who is always worried that their dog has to have the best and healthiest of everything, like I am. I subscribe to a 12 month large dog box. I also get an extra toy free every month. Every month Biscuit recieves 3 toys, 2 FULL bags of treats and a chew. The toys are seasonal matching and EXTREMELY DURABLE! Biscuit is a fan of destruction of everything so I was relieved and surprised to see them all holding up to her aggressive nature with them. And she does try very hard to rip them apart. They also have sounds that intrigue her. Crinkly, giggle, squeaker.
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
I was very, very impressed with what was inside. I’ll admit that their prices look a tad more expensive than other boxes but shipping is included, there were a healthy number of products in the box, the products inside were definitely in the high-average category, and every one of the products in the box – both treats AND toys – are made in the USA.
Almost two years ago we tried and reviewed 7 of the subscription boxes on the market. Since then, we’ve tried boxes from another 6 or 7 companies. We’ve tried a lot of these boxes more than once. Over the last couple of years, we’ve seen about 50 subscription boxes from 14 different companies and I’ve written two comprehensive comparison posts. If that doesn’t make us experts on dog subscription boxes, I don’t know what does.
BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
Thanks so much for your kind words Carrie and Angel! We are so very lucky to have you guys in the pack and to be able to spoil Angel! Tell Angel if she wants more monthly chews in her boxes we are now able to customize our boxes to get more of some items and less of another. You can email us directly at Lindz@barkbox.com if that sounds like something she would love to do! Give her all of the love and pets from us here! Then if you need anything at all going forward please don't hesitate to let us know.
“While social media platforms are great forums for exchanging and airing opinions, it’s often hard for customers to get their specific needs addressed. The new Twitter Direct Messages features allows businesses to personalize experiences in an automated, interactive and engaging way. When used in conjunction with Zendesk Message to manage all conversations, businesses can be certain that no customer will get left behind.”