The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
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I absolutely LOVE AND RECCOMENDED Barkbox for anyone who is always worried that their dog has to have the best and healthiest of everything, like I am. I subscribe to a 12 month large dog box. I also get an extra toy free every month. Every month Biscuit recieves 3 toys, 2 FULL bags of treats and a chew. The toys are seasonal matching and EXTREMELY DURABLE! Biscuit is a fan of destruction of everything so I was relieved and surprised to see them all holding up to her aggressive nature with them. And she does try very hard to rip them apart. They also have sounds that intrigue her. Crinkly, giggle, squeaker.
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
According to the BarkBox website, all edible items are tested in-house, are sourced directly from the U.S., Canada, South America, Australia, and New Zealand, and are never processed with formaldehyde. Because BarkBox’s founders are dog lovers as well, they wouldn’t send anything to your dogs, that they wouldn’t send to their own. In addition, the company claims that at least 10% of all profits are given to canine-related shelters, rescues, and welfare organizations.
Emmy likes: You have the the option to choose a treats and toys *or* a treats-only or toys-only box, which is very cool — and can specify whether you'd like the treats to be all-natural, organic, grain-free, or protein-sensitive. You can also choose how frequently you'd like to be sent the box (monthly, bimonthly, or quarterly) and how many items you'd like to be in the box; the "uno" comes with four to five items, and the "grande" with five to seven. The power chewer option is only $7 more than a regular box, which makes it an incredible deal, overall.
Claire dislikes: So Ruggie loves the Hippo, Trek Treats and the Banana Safari Snacks but tbh, I didn't even give her the lion toy because even though she would love it, toys with that kind of long hairy stuff make her gag. And maybe I'm being paranoid (new dog mom over here!), but that butcher's bone seemed kinda gross. I mean, it had a "no carpet" warning on it because it would leave stains, and if I can't have something on a carpet, why would I want the bone gunk all over her fur, which then would get all over her bed? Idk, maybe I'll give it to her as a puppy kindergarten graduation present and have her eat it in the kitchen.
I subscribed to Barkbox last Dec and continued it for 3 months. I have a chihuahua who loves treats, but I don’t feed her treats in such large quantities. My boxes always included some sort of sausage bar which she loved, about 2-3 large bags of treats and 1-2 toys. The treats were too much; in fact, we still have a few bags despite cancelling a few months ago. The “squeaky” toys were ok, but they were pretty cheap and didn’t last. For the monthly cost of the box, “we” were better off saving the $$$ and applying it to better toys and treats in smaller quantities. I can see this box being better for consumers with larger pets since they eat much more than a chihuahua. Every 5 lbs a dog gains is equivalent to a human gaining 20!! If we fed our beloved pet “all” the treats they were sending, she’d turn into a chunky monkey and it would be very unhealthy for her. So, the box, in my humble opinion, is better for larger dogs who can eat more treats with less repercussions.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.