Farnam Fetch Fuel™ Fidobiotics™ FidoRido® The Fifth Paw LLC Field & Stream Products Fish Aid Finish Line FivePaws Finest For Pets First Alert™ First Companion® Flea Away Flexi Formula 707 Fido Bones Fort Dodge Animal Health Four Flags Over Aspen, Inc. Products Four Paws Products Fromm Fruitables by Vetscience LLC Functional Nutriments LLC Furminator Products FurHaven Fussie Cat
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
Safe Paw Salix Sam's Yams Savory Prime Products ScoopFree Sea Pet SearchDogs USA Sergeant PetCare Products Simple Solution Skout's Honor Smart Pet Love Smokehouse Smart Cookie Snack 21 by Pacific 21 Mercantile Ltd. Snuggle Safe Products Sogeval Products Solvit Products Sojourner Farms Solid Gold Spizzle Treats SPOT / Ethical Products Spot Farms™ Spunk Pup by American Dog Toys INC. Star Horse StarMark: Triple Crown Stella & Chewy's Sticky Sheets Stone Manufacturing Stratford Products Suitical International B.V. Sun Chlorella® USA SuperPet Superior Farms Pet Provisions Supreme Pet Foods Sweetwater Nutrition® SwiPets Synergy Labs®
Total price of items, if bought individually: ~$51.89 for Ruggie's box ("iBalls" dog toys, elk antler chew, salmon and ginger treats, chicken-flavor training teats, stuffless crinkle bone toy) and ~$76 for Tico's box (turkey and duck burger treats, salmon and ginger treats, chicken jerky treats, rocket dispenser toy, nubby toss toy, stuffless crinkle bone toy). All prices sourced from Amazon and Pupjoy's website.
The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
G & B Products Garmin™ Get Naked GingerLead Glandex by Vetnique Labs LLC GLC Direct Gerrard Larriett Go Cat Feather Toys, Inc. GoClip™ Gold Paw Series Gooby Pet The Good Pet Stuff Company Goodwinol Veterinary Pharmaceuticals GoPet Gotta Potty GoughNuts® LLC Grandma Lucy's Pet Food & Treats Green Pet Organics Greenies Grizzly Pet Products Groomer's Best
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.