Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
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With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.
I thought I'd try BarkBox since they had a Black Friday Special for $5.00. I signed up and received the box fairly quickly, and not even 2 weeks later a $20 charge came out of my account. Wait, what? This is a monthly subscription, not every week and a half subscription! I went to cancel and you can cancel but only after your year subscription is up.
I read about this strange mammal-cephalopod hybrid toy during Fugly Week and immediately bought it to see if Reggie would also take to it like crazy. He did. The combination of plush animal head, ball-shaped body (with wake-the-dead squeaker inside) and dangly, flappy limbs is dog magic, and when he’s not flinging his foxtopus (and buntopus) about he’s using it as a pillow.
Extra Customization. Dog subscription boxes come with a wide array of customization options. While all boxes take into account your dog’s size, some also consider gender, environment, allergies, toy temperament (gentle or rough with toys), and other preferences. Generally, the more customization options you have, the pricier the box will be, but this isn’t always true. We make sure to note when certain boxes provide extra customization features, so if you know specific things you do or do not want in your doggy subscription box, be sure to look for boxes that provide that extra level of personal customization.
- Exclusions: Dog food, cat food, cat litter, dog litter, wild bird food, live fish & rock, crickets, live food and frozen food; Seresto collars, K9 Advantix II and Advantage topical products, Frontline Plus and Frontline Tritak and Doctor's Foster & Smith Fiprotrol Plus; Cali Vinyl products; Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit and Simpsons Adventure); Repeat Delivery orders and subscriptions; PetcoOne and WholeHearted Memberships and orders; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
Last month it took way longer than normal to get our barbox. I didn’t complain about it or anything. It happens. I got an email from barkbox today that said because my last shipment took so long to get to me, they upgraded me to 2 day shipping for the remainder of my membership. I have been completely satisfied with every box we have gotten and am just so impressed with the customer service. Thank you!
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.
“The Bark & Co support team always strives to deepen customer relationships through social. However, with the sheer volume of direct messages coming in every day, it’s sometimes a challenge to maintain the levity and respond to customers promptly. Fortunately, with Zendesk Message and the use of a chatbot, we are able to escalate high priority conversations to our agents. This ensures that our support team can handle the more complex queries, leaving customers happier.”