Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.

Not only is this Mammoth Flossy Chews Cotton Blend Rope Tug built strong to last for hours of play, but it features a three-knot design. These knots give you an easy hand hold during games of tug and also provide your dog with something to hold on to for carrying the toy around. You'll also love the fact that this rope tug is very colorful and it comes in five sizes from mini to extra-large.
G & B Products Garmin™ Get Naked GingerLead Glandex by Vetnique Labs LLC GLC Direct Gerrard Larriett Go Cat Feather Toys, Inc. GoClip™ Gold Paw Series Gooby Pet The Good Pet Stuff Company Goodwinol Veterinary Pharmaceuticals GoPet Gotta Potty GoughNuts® LLC Grandma Lucy's Pet Food & Treats Green Pet Organics Greenies Grizzly Pet Products Groomer's Best
The three BarkBoxes that arrived at the office — for small, medium, and large dogs — featured a collection called "BarkBeard's Treasure," and it's exactly what you think: the cutest box of pirate-inspired toys and treats. And just in case you aren't sure what everything is about, there's a card that explains the month's theme with puns and wordplay, like "barkaneers," "ruff seas," "poop deck," and more. Honestly, I think I was more excited than our office dogs to explore what each BarkBox had to offer!
It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
×