The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.

I ordered my first box a month ago. They refunded me and promised 4 free boxes....however....I have been told they moved their warehouse and things didn't go well. Then they said my box was built and ready to go...but it hasn't. The cute stuff they say only makes me angrier. I am not a child and it is unacceptable to not provide results. I am out to find another service for my dog...cause this one stinks
The toys are very good value. They are high quality and most importantly, very unique. I can't find any toys at the store like the ones they put in the box. BarkBox often uses a combination of crinkle paper, squeakers (tube/regular), and rope. The problem with store toys is they are usually only squeaker or only rope, etc. BarkBox will use crinkle paper and a tube squeaker in one toy and maybe even some rope. This is something that is small but seems like a big deal to my dog.
Soon after we adopted Ada (beagle mix, 16 pounds, 1 year), we learned we had a serious gnawer on our hands. Of all the elaborate toys we’ve impulse-bought to deter her from eating our belongings, the inexpensive Nylabone Dura Chew is one of the few that have withstood her teeth for more than a week. While the toy looks scraped-up at the edges these days, none of the plastic is actually coming off, as happens with most stuff she puts in her mouth (RIP to all the animal-shaped toys). The Nylabone’s slim shape tucks easily into her travel carrier when we head out to visit family, and it keeps the peace while we’re there. The classic design makes for some pretty adorable moments, too. It comes in a couple of flavors, but of the two we’ve bought, the original flavor is the one in heavy rotation. Don’t overthink it.

With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
Sarah has loved and trained both dogs and horses from a very early age. Her Staffordshire bull terrier, Mona, is trained as both a therapy dog and disaster stress relief dog. In addition, Sarah has trained her German Shepherd, Soren, as a service dog. Before starting her full-time writing business, Sarah worked with a top pet food company as a consultant to veterinarians conducting weekly classes on canine and feline nutrition for the doctors and staff. Read more posts from Sarah...
“It’s a fun surprise for me and the pups,” said owner Seton. “There’s always something for both my dogs. Walter goes through a toy a week, so the new toys that come every month are always a big hit. And Lily gets to enjoy the treats. It keeps my treat supply well stocked; I think I’m out of treats and then remember I have some in the pantry squirreled away from last month’s box.”
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I have a small Chinese Crested Chihuahua and he loves the treats, although the toys are not made sturdy enough. The biggest issue I have is I canceled in advance and they still charged my account! I want a full refund or next stop will be the BBB. If I receive any further boxes they will be returned. The meaning of a canceled subscription is no further payments will be made. Make this right and refund my money please!
I highly recommend The Dapper Dog Box to anyone looking to spoil their dog with quality products. As an over concerned dog mom, I'm always analyzing treat ingredients. The Dapper Dog Box always sends treats that are in line with my healthy beliefs for Bruce Wayne. I am also highly impressed with the size appropriate toys they send, as BW is a TINY dog .
Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
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