So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.

But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:

Reviews for the Wobble Wag Giggle Ball from WNEP and Highya speak to the versatility and durability of this interactive dog toy. Our own testing revealed that the six "clutch pockets" make it easy for dogs of any size to enjoy this toy and the three internal tubes emit sound whenever the ball is shaken or rolled. Whether you need a toy to keep your dog entertained while you are away or something to help him get a little bit of extra exercise, this is the toy to choose.
Farnam Fetch Fuel™ Fidobiotics™ FidoRido® The Fifth Paw LLC Field & Stream Products Fish Aid Finish Line FivePaws Finest For Pets First Alert™ First Companion® Flea Away Flexi Formula 707 Fido Bones Fort Dodge Animal Health Four Flags Over Aspen, Inc. Products Four Paws Products Fromm Fruitables by Vetscience LLC Functional Nutriments LLC Furminator Products FurHaven Fussie Cat
“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”

The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.


The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Emmy dislikes: The bandana was a little too snug for Tico, and because of his sensitivities to literally everything, he's not much of a bandana dog, so I could've done without that (though it is super cute!). Also, it's the most expensive subscription box out of all three, though just by a few dollars, and it's the same price whether you buy just one or go with a year-round subscription.
Disclosure: This post is brought to you by Business Insider's Insider Picks team. We aim to highlight products and services you might find interesting, and if you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Have something you think we should know about? Email us at insiderpicks@businessinsider.com.
Total price of items, if bought individually: ~$51.89 for Ruggie's box ("iBalls" dog toys, elk antler chew, salmon and ginger treats, chicken-flavor training teats, stuffless crinkle bone toy) and ~$76 for Tico's box (turkey and duck burger treats, salmon and ginger treats, chicken jerky treats, rocket dispenser toy, nubby toss toy, stuffless crinkle bone toy). All prices sourced from Amazon and Pupjoy's website.
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
Used to review dog boxes, paied for them so I could say what I wanted. The DapperDog I was so excited to order,however subpar for the price when I recieved it. Both my dogs either the toy fell apart, the list goes on. It’s a more expensive box that I found did not match what was in the box. I like to change up every year, this box half I could not use. I am honestly shocked they have are still around. Just my 2 cents.
Claire dislikes: Tbh, I was mildly exasperated by this box. They sent three of the same kind of toy, which was so disappointing because for the same gagging/choking hazard reasons I couldn't give Ruggie the lion toy from the BarkBox, I couldn't give these "iBalls" to her either. The antler I received was so, so small, and while I know Ruggie's a tiny beeb, she still goes to town on her chew toys and was worried she'd swallow it accidentally or something.
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.

“Pollie loves to run around our farm showing off her new barkbox treats to her sheep friends. We always get her an extra toy as she is a heavy chewer and toys are ripped in minutes. Thankfully, Barkbox sometimes offers toys with no filling and most of them are squeaky toys which Pollie adores. They even offer to exchange a product if Pollie doesn’t like it.”


At their core, Surprise My Pet are dog lovers. Their goal is to provide you with a good quality box of carefully handpicked products every time. With their monthly box, you and your furry friend can enjoy an amazing experience. Each box includes tasty treats, fun toys, bones, and all-natural treats. They find the funnest and healthiest items that will have your dog's tale wagging all night long.
Loot Pets by Loot Crate is a super unique box filled with the perfect goodies for your nerdy pup. The monthly mystery crate is filled with fun apparel, toys, accessories, tasty treats and exclusive gear from popular franchises like Star Wars, Marvel, and more! For $15 a month, you can celebrate your favorite guilty pleasures with your pup. Can you say canine cosplay?!
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
My Luna loves her bark box we have gotten it for over a year now! She knows when the box comes that it’s for her, and she’s so possessive it super cute! She opens it all on her own, she’s a lab! The one month our box was late.. I contacted the company, and they not only put rush shipping on all her future boxes, but sent her ANOTHER box with extra treats inside! They seriously have the best customer service ever, and I haven’t had one problem since! Luna loves every single toy, and every single bag of treats she gets! I can’t rave enough about barkbox it is seriously the best way to spoil our baby girl without ever having to go to the store ourselves, or searching high and low for organic gluten free good for you treats! Because every month their treats they send are the HEALTHIEST for your fur baby! Anyways, they’re my favorite and we will never quit using bark box it’s so worth the money! BarkBox in the photo is Luna’s you basket.. and yes a lot of the ones she has gotten are DESTROYED #destroyersclub but she still has soooo many!!! Like I said best investment ever!

We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.
My Purrfect Gift Box is the UK’s only subscription box for people crazy about cats. Every month, subscribers receive the sought after cat-themed gifts they love delivered straight to their door. Gifts may include home decor, fashion accessories, artwork, jewelery, and clothing. Option to add gifts for kitty too (and of course they get the box!). It is the purrfect way to treat yourself or give a gift to your cat loving friends and family. There are two sizes to choose from to fit any budget: My Purrfect Gift Box STANDARD has 3-5 gifts each month with prices starting at £20.95 My Purrfect Gift Box LITE has 2-3 gifts each month with prices starting at £15.95 Add the option of receiving 2-3 kitty gifts to either sized box Subscriptions can be changed or cancelled at any time simply on the website. Not looking for a subscription or want to give a gift? Option to purchase one-time boxes are also available. My Purrfect Gift Box was started as a way to help cats across the UK – every month a UK cat charity is chosen and proceeds from the boxes is donated. So know when you get a box, you are also helping out cats in need. Shipping to the UK is £3.00, Europe is £12.00 and the US/Canada £18.95
Larger dogs and heavy chewers need a toy that will hold up to their sharp teeth and strong chewing — that is exactly what the KONG Extreme Dog Toy provides. Constructed from an ultra-durable black rubber compound, this chew toy is virtually indestructible, and one of the top recommended toys by vets and dog trainers. It also earned the approval of our test dogs!
PawPack is a monthly surprise box filled with durable toys, premium treats and chews that your pet will love! We help you discover the best products by sourcing from high quality boutique suppliers. Our team aims to support local, independent and small businesses that are looking to do things differently and are passionate about the quality they provide. We focus on durable toys and all-natural products that maximize your dog’s health without having to sift through hundreds of thousands of items online or go to a store. Because, if you’re anything like us, you want your dog to adapt the same healthy lifestyle as you do for yourself!
Last month it took way longer than normal to get our barbox. I didn’t complain about it or anything. It happens. I got an email from barkbox today that said because my last shipment took so long to get to me, they upgraded me to 2 day shipping for the remainder of my membership. I have been completely satisfied with every box we have gotten and am just so impressed with the customer service. Thank you!
I pay approximately $18 a month for the box. It is worth it to see how excited my dog gets when the box arrives. Her nose is right in there when I open it. She has never received a treat she didn't like. One time, we received cleaning cloths to wipe off muddy feet. She didn't like them so much . . . . the treats and toys are way more popular around here.
Exercise and mental stimulation are the keys to every dog’s health and happiness, so EntirelyPets offers a wide array of pet toys to keep your dog active no matter his size or breed. It’s important to purchase toys your dog will interact with – so consider what your dog’s interests are. Is he a chewer? Check out our selection of both chew toys and dental toys. Chewing is a natural instinct for dogs – it helps sharpen their teeth and keep them clean – plus, it helps with anxiety and boredom. So help them burn off some of that energy with our variety of Kong toys, Nylabones, Spunky Pet and more. We have chew toys that bounce, squeak, float – just about anything you can imagine to keep your dog entertained.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Absolutely love barkbox! I just signed up for my chocolate lab and I am very impressed! Great quality toys and adorable treats which my dog LOVES. He just got his first box today and he’s been carrying around his little stuffed bird all afternoon, he is obsessed! I was also very impressed with how fast it was delivered! I ordered it Sunday night and received it Wednesday, and it said it wasn’t going to come until July 2nd! So I was very happy about that and so was my sweet boy. I will definitely recommend barkbox to anyone who has playful pups! I will also continue to be a regular customer! :)
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
Worth every single penny. I literally can not say enough amazing things about BarkBox. First of all, and most importantly, my 3 dogs LOVE IT! Secondly, all of the toys are FUN, creative, and durable. You can buy seconds of ones your pup loves and seconds on treats as well. Thirdly! They have this really cool program where if your pup destroys something, you can post the aftermath on any social media, tag #destroyersclub and barkbox will give you credit on barkshop for some new toys!
PawPack makes it effortless for you to bond with your pet while promoting a healthy and sustainable lifestyle. PawPack offer a curated subscription service that provides you and your cat or dog with a box of surprise products each month that will always be all-natural and grain free. PawPack strives to save the lives of shelter pets, and just by being a PawPacker, you will be doing just that. PawPack has a commitment to finding every pet a home shines through everything they do. 10% of proceeds go directly to supporting rescue causes. PawPack is committed to only sourcing grain-free, all-natural products and do not sell edibles made in China. And they offer a 100% allergy guarantee; so if your furry friend is allergic to any ingredients in the products, simply email them to have a new treat shipped to you. PawPack's team of pet experts upholds rigorous standards, and always strives whenever possible to ensure the products are organic, eco-friendly and free of byproducts.

- Exclusions: Dog food, cat food, cat litter, dog litter, wild bird food, live fish & rock, crickets, live food and frozen food; Seresto collars, K9 Advantix II and Advantage topical products, Frontline Plus and Frontline Tritak and Doctor's Foster & Smith Fiprotrol Plus; Cali Vinyl products; Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit and Simpsons Adventure); Repeat Delivery orders and subscriptions; PetcoOne and WholeHearted Memberships and orders; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
Fine Print: PupBox can be ordered for adult dogs too, but while PupBox for puppies is customized based on your dog’s size and age, for full-grown dogs, you won’t be age customized. Another cool thing about PupBox is that is customized way beyond just size. Pupbox also asks for information on your dog’s coat length and environment (city vs. country) so that they can really provide a customized experience.

- Exclusions: Hill's Pet Nutrition food and treats (Hill's Prescription Diet, Hill's Science Diet, Hill's Ideal Balance and Hill's Bioactive Recipe); Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit' and Simpsons Adventure); PetcoOne and WholeHearted Memberships, Repeat Delivery orders and subscriptions; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.


While many of these toys will keep your pup busy on his own, you still want to spend plenty of quality time with your furry friend, and we have just the selection of rope toys and balls you can play with together. For example, our Multipet Nuts for Knots is the best of both worlds – a ball made out of rope with a handle for tug of war. You can play until your arm gets tired, because it’s doubtful your pup is going to give up first! If your dog loves to play fetch, we have everything from tennis balls to indestructible balls that glow-in-the-dark. We even have ball launchers that will send the ball hurling in the air, causing him to run even farther – perfect for the dog park or anywhere your dog has plenty of room to run.
While many of these toys will keep your pup busy on his own, you still want to spend plenty of quality time with your furry friend, and we have just the selection of rope toys and balls you can play with together. For example, our Multipet Nuts for Knots is the best of both worlds – a ball made out of rope with a handle for tug of war. You can play until your arm gets tired, because it’s doubtful your pup is going to give up first! If your dog loves to play fetch, we have everything from tennis balls to indestructible balls that glow-in-the-dark. We even have ball launchers that will send the ball hurling in the air, causing him to run even farther – perfect for the dog park or anywhere your dog has plenty of room to run.

My Mastiff, Thor, and his pitbull sister, Brinley, anxiously await their monthly BarkBox as soon as I tell them it's been shipped. The treats are nutritious, I use some of them in my puppy training classes. Thor commandeers the toys but gradually lets his sister play with them. Most of them hold up very well, lasting for several months. For a heavy chewer like mine, this is a testament to their quality.

Not only is this Mammoth Flossy Chews Cotton Blend Rope Tug built strong to last for hours of play, but it features a three-knot design. These knots give you an easy hand hold during games of tug and also provide your dog with something to hold on to for carrying the toy around. You'll also love the fact that this rope tug is very colorful and it comes in five sizes from mini to extra-large.
Oh the themes are really cute with BarkBox, but with over a year of BarkBox deliveries, I think that not one was delivered at a consistent time. I would get notice that my account was billed (so I paid for the toys) and sometimes, three or four weeks later, I'd wonder where the box was. We contacted Barkbox several times, and while the emails were cute, they made promises they never kept. Oh my gosh, the number of times I received an email saying that they knew they had messed up so they were upgrading us to faster delivery! Is one month from the date they take my money faster delivery?
I'm brand new to Bark Box and I ordered my very 1st BB for my dog on August 1st. Here it is now August 9th and no box. When I chatted with a rep I was told that the boxes are delayed due to a change in location and I would be receiving an email w/a tracking # "soon". Still no email, no tracking #. Such a disappointment from what seems to be a solid company that cares about our dogs. I will be canceling my subscription after I receive this box. If I don't receive it by next week I'll be requesting a full refund. I'm only giving 1 star because they do donate to pet shelters.
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”
Giving them one star as they did donate a box to our rescue for a prize. But when I asked if they would like to become a rescue partner with us they declined. After asking multiple times why and getting no response, they simply said "not comfortable". We have placed hundreds of dogs in loving homes and not sure what there issue is but not recommending them to any of our adoptees at this time.

But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
×