The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.

Struggling to find time in your schedule to run basic errands, let alone keep your dog’s goodie stash stocked? Dog subscription box services are a growing trend and may be the solution to having enough toys, treats and health items on hand for your pup. We all reward our dogs with new toys and treats, but we don’t want to give them just any dog product.


The box is extra fun because it has a new surprise theme to keep things fresh each month. If they can’t find something your dog will love that fits the theme, they make it themselves! One of the coolest things is that they have an online store – called BarkShop – where you can order more of what your dog loved in their box. (their product descriptions are hilarious by the way and will keep you entertained for hours).


In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
Jessica lives and breathes everything Dachshund, hiking and camping with dogs, and blogging. She's the Chief editor of the award-winning blog You Did What With Your Wiener?, has been hiking with her dogs for over 15 years, and runs an 800-member Dachshund Club in Seattle. She also helps other pet bloggers leverage their blog into a business at PetBlogBiz.com and helps pet-related businesses develop a strategy to drive traffic to their blogs at PetTalkMedia.com.
What you get: With PupJoy, you’ll get a curated box of premium, artisan dog goodies delivered straight to your door. All you need to do is personalize your plan based on your dog plan, choose a box type (treats, toys, or both), specify your treat or toy preferences, choose your dog size, and then select a frequency. This is by far the most specific and detailed monthly dog subscription box out there.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
Maybe you want to be more involved in your dog's play time. Great! We offer a variety of toss Shop fetch dog toys, improving upon just the old tennis ball throw and catch with your dog. Chuckit's ultra balls offer improvements to normal tennis balls and come in a multiple variety of sizes for the smallest and biggest dogs, and can be purchased with ball launchers that send your dog happily running for long distances -- and keep your shoulder feeling A-ok. If you're looking for dog frisbees, check out Kong's Flyer Disc that's soft on your dog's teeth but can still fly maximum distances.

"Wigglebutt Box is a premium monthly subscription box for your best friend - your dog! Each box includes a minimum of 2 dog toys, 2 full size treats*, a dog related gift for you (the "pawrent"), a seasonal bandana, plus a bonus roll of poop bags. *Edibles contain no soy, corn or wheat - and are made in the US, Canada, Australia, Holland or New Zealand. 3 month discount; $32/box, 6 month discount; $27/box, 12 month discount; $25/box (save $120)! Free shipping is included. Wigglebutt Box gives back to various dog related rescues and charities. Your purchase is not only appreciated by us, but also by pups still waiting for their forever homes."
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
I have been a BarkBox subscriber for 4 years and have previously found them to be mildly inefficient but the billing is accurate, the toys are cute and the packaging is tidy. However, I recently placed a gift order to BarkBox and things have gone badly. I got a delivery eta of a week out. Package not received 2 weeks later, multiple (5) follow-up emails entirely ignored by BarkBox. Response that finally came cited “mass email” to all subscribers (never received, although I continue to receive lots of sales emails from BarkBox) and “ongoing warehouse inventory”, and hopes that the box will ship in the next week or so. There is no mechanism for expediting support requests, and the front line folks appear to working from scripts intended to appease and retain customers, regardless of whether or not the problem can be addressed.
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I ordered a gift for a friend's new dog. Neither my friend nor I received any information about the order in over two weeks: no tracking, no explanation for the delay, no updates within the order section of my account page, etc. My chats with the company went unanswered. The only acknowledgment of the order I received was the bill on my credit card. Disappointed and embarrassed to give such a crappy gift.
My first order my dog tore apart toys within one hour. I called to cancel, and they won’t let me! They said I signed up for a year and I’m stuck. They keep shipping every month and charging my PayPal account. So I have a balance with PayPal, and I keep sending the boxes back unopened. Total scam! Now I can’t use my PayPal account or cancel it! Ugh! Don’t sign up!
Thanks so much for your review and for making us aware. We are so very sorry to hear that the treats didn't work out. Our main priority is for your pup to be happy and healthy. So we are so sorry that wasn't the case with those. We are more than happy to look more into this for you and we hope to get an update on how your pup is doing! We would also love more info on these treats if you still have them! Please email us directly at Lindz@barkbox.com so we can make sure your pup is okay and to get more info on the treats!

Total price of items, if bought individually: $42 for "Sniffin Safari" box (Hangry Hangry Hippo, Chewfasa The Lion, Dynamo Beef Chew, Banana Bacon Safari Snacks, Trek Treats); and $53 for "Bark University" box (Lambda Treata Phi Treats, Spirit Stick Pork Chew, Rad Chad, Pup Noodles, Brewery Treats, Shar-Pei Highlicker). All prices sourced from BarkBox's website.
Hey Sonya and pack! Thanks so much for reaching out and we are so sorry to hear about your experience. This is not the norm for us, nor the experience that we want you to have. We know how much you and your pup depend on those monthly boxes. So we want to make sure you get them ASAP! I am also so sorry for the trouble and confusion with our warehouse move. I would love to further explain this to you and track down your box for you on my end to turn this around for you. Please reach out directly to Lindz@barkbox.com and we will get you all taken care of!

I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!
Some days Sutton (Chihuahua mix, 8 pounds, 1 year) has so much puppy energy left over from dog-park play that she just runs around the apartment, digs out all of her toys from the toy bin, and squeaks anything she can find for hours on end. I may be the worst pet parent ever, but all that squeaking can get annoying. So I was happy to discover Hear Doggy ultrasonic squeaker toys, because they use squeakers tuned to an ultrasonic frequency between 24 and 28 KHz that’s silent to people but still makes a fun noise for dogs. To people it sounds like the squeaker died and there’s just a little trapped air being pushed out, but apparently to a dog it still sounds like their favorite toy. Sutton gets just as excited when squeaking this thing as she does her traditional squeakers—fun times for her and a lifesaver for my ears.
That’s not because Reggie doesn’t like it. It’s actually his favorite. I’ve spoiled our dog with more toys than I care to admit, but he regularly trots up to me with the Hol-ee Roller for a game of fetch. I’d learned about the ball from friends we’d dog-sat for; their two Shih Tzus were always dropped off with one apiece. Yes, two dogs, two toys. It was easy to see why the pups didn’t want to share: The Hol-ee Roller is a hybrid bouncy ball and chew toy, with big holes that make it easy for smaller mouths to catch and grip and fling about. The rubber is durable but not inflexibly hard, so errant tosses aren’t a breaking hazard, and the ball’s squishiness absorbs its own noise and shock, which is nice news for your downstairs neighbor.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
“It’s a fun surprise for me and the pups,” said owner Seton. “There’s always something for both my dogs. Walter goes through a toy a week, so the new toys that come every month are always a big hit. And Lily gets to enjoy the treats. It keeps my treat supply well stocked; I think I’m out of treats and then remember I have some in the pantry squirreled away from last month’s box.”
I am just a passionate pet parent that shares a lot of information on this blog. Some of it is researched facts; some of it is stuff I learned through the experience of owning and hiking with a Dachshund for 10 years; and some of it is just good ol' opinion. Please check with your veterinarian before your dog undertakes a new exercise routine, you introduce a new food, treat or supplement, or to confirm that anything I suggest here is a good fit for your dog.
I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...
I have just cancelled my Treat a Dog box and was excited to see reviews of the various other options. I have a pit bull and he has easily destroyed every toy in the boxes so far. I also love that there is now a Canadian option because some of the other boxes were only in the US. My favorite part of the surprise is how excited Diesel is when we get the mail. Thats mine mom! Mine! Open it open it open it!
Made from phthalate-free vinyl, the Wobble Wag Giggle Ball is durable for both indoor and outdoor use, and it will stand up against all but the most aggressive chewers. This toy doesn't need batteries, and there is no setup required — all it takes is a simple nudge for the ball to start moving and mimicking the joyful sound of laughter that will keep your dog excited and engaged for hours.
I was dubious that we really needed yet another plush toy, but after Gus (Chihuahua-poodle mix, 18 pounds, 18 months) loved playing with the Outward Hound Hide A Squirrel at a friend’s place, I had to get one. He typically has trouble paying attention to squeaky toys for more than a few minutes at a time, but the more challenging setup of three squeaky squirrels in a tree-trunk-shaped pouch will keep him going for hours. He fishes squirrels out, then runs around like crazy with whichever one is left in his mouth last. I can send the next one sailing the moment he’s back with the first, making it easy to tire him out. He also loves to chew on and shake the tree stump. The pieces are relatively tough too: After three months of near-daily playing, I have yet to do any mending to sew up holes (your mileage may vary—it’s still a plush toy).
“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
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