With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Ask a handful of businesses whether their service that allows the option of subscribing to boxes of goods is a "subscription box service," several will likely explain why they are not. Stitch Fix eschewed the label when marketing its public offering to investors, sources have told CNBC. (Stitch Fix offers customers the chance to buy without a subscription or change the frequency of their subscription.) Amazon similarly contends its Amazon prime wardrobe service is not a subscription box service.
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Save 5% when you buy online and pick up in store. Offer valid online only. Transaction total is prior to taxes & after discounts are applied. Offer valid on select merchandise when choosing In-Store Pickup. Savings will automatically reflect in the shopping cart with the purchase of qualifying merchandise. Maximum value $150. Offer not valid on gift cards, gift certificates, previous purchases, charitable donations, veterinary diet, RX medications or vaccines and may exclude all or select items from the following brands: Advantage®, API®, AquaClear®, Aqueon®, AvoDerm®, Blue Buffalo®, CatMouse, Cesar®, Comfort Zone®, Chuckit!®, Dog MD™, Eukanuba®, Fluval®, FRONTLINE®, FURminator®, Greenies®, Grreat Choice®, High Tech Pet®, Hill’s® Ideal Balance™, IRIS, Hill’s® Science Diet®, Hill’s® Prescription Diet®, iFamCare™, Jackson Galaxy, JW Pets, K9 advantix®, KAYTEE®, KONG®, Kurgo®, Majestic Pet, Marineland®, MidWest Homes for Pets, Muse®, Natural Balance®, NATURE'S RECIPE®, Nature’s Variety®, NaturVet®, Nulo, Nutro™, Nutro™ Max®, Nutro™ Ultra™, Old Mother Hubbard, Omega™ One, Oxbow, Pedigree®, Pendleton, Pet Gear, Petmate, PetSafe®, Pioneer Pet, Precision Pet, PureBites®, Purina® Pro Plan®, Redbarn, Royal Canin®, Sentry®, Simple Solution, Solvit, Snoozer, Sunbeam®, Super Pet®, Temptations™, Tetra®, Thundershirt, Trixie Pet, Vittle Vault, Wellness®, World's Best Cat Litter, XPOWER, Zuke's®. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart. Offer valid on PetSmart.com through October 29, 2018 @ 6:30 am EST.
I think for the price, its worth it, especially since it costs equal if not less than going to the petstore and buying 5 items (two toys, two treats, one chew). Its delivered to your door and I feel like your pup would be more than excited upon getting it. The themes are cute and change every month which is great. You also get a little cake treat when it is around your dogs birthday which is also cute. You have the option and ability to add more products to your boxes every month too however it comes at an extra fee so keep that in mind if you want to splurge.
Loot Pets by Loot Crate is a super unique box filled with the perfect goodies for your nerdy pup. The monthly mystery crate is filled with fun apparel, toys, accessories, tasty treats and exclusive gear from popular franchises like Star Wars, Marvel, and more! For $15 a month, you can celebrate your favorite guilty pleasures with your pup. Can you say canine cosplay?!
Hey Jenifer and Jack! Thanks so much for being such loyal members of the pack and for the kind words! Spoiling Jack makes us the happiest every single month! We would also love to hear these Fairy Tales that you are talking about. In the meantime if there is anything else that we might be able to help with please don't hesitate to let us know at any time.
Emmy likes: The collegiate-themed box, including a frat bro and bona fide Bark University "acceptance letter," was *adorable*. (Or should I say...adogable? No, I shouldn't. I'm sorry.) Tico doesn't discriminate when it comes to treats (we're talking about a dog who ate a slimy days-old banana lying in the dirt the other day), and he loved them all equally — but it's great that you can customize the box to accommodate any allergies your pup has. Oh, and you can join its "extra toy club" and receive an additional toy in your box for an extra $9. Starting at $21/month, Barkbox is also the most affordable subscription we tried.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
Not only do the themed monthly boxes start at only $21, but if your pup doesn’t dig something that came in his box, the company will fix it for you according to their Scout’s Honor policy. Although I can personally attest to the fact that you will be making very few calls to Customer Service, as all treats and toys are dog-tested and approved. My 3-year-old Pomeranian never met a BarkBox she didn’t like, and now she’s convinced every package that comes through my apartment door is for her. #Princess.
What you get: With LootPets, you’ll get fun dog toys and delicious treats (valued over $50) delivered to your door every month. But there’s a twist – each item in your box is themed based off of popular movies like Lord of the Rings, Star Wars, Marvel movies, and other fun and geeky things! And don’t worry, there’s a Loot Crate for geeky humans too.
It's the perfect solution if you're looking for a way to tire your dog out. The Chuckit! Classic Ball Launcher is great for use in open spaces where your dog has plenty of room to run. Simply relax with a pile of tennis balls by your side and launch ball after ball until your dog will fetch no more. The unique claw grip allows you to pick up balls without using your hands and the 26-inch length means no more bending.
I ordered my first BarkBox which was estimated to arrive this Thursday, October 4th (tomorrow). As a first time box buyer you're supposed to receive your box 2-8 business days from your order. I checked on status today and it now says that the box is "still being prepared" when just a couple days ago it had the arrival date of 10/4/18. I already paid for the full 6 months subscription up front. When trying to chat with a service rep they said they had no idea of an estimated date in which I would receive the box. When I asked to cancel the subscription she said I could only cancel going forward and not be refunded for the 6 months I had already paid for. Welcome to BarkBox I suppose! Duped out of my money right out of the gate. I will be going to BBB to get a refund. Paying for services/product then being told "we have no idea what you'll receive this product" is not an acceptable way to do business.
Rescue Box is a subscription box for dogs or cats, including toys and treats for your pet and accessories for pet lovers. For dogs, choose from small (up to 20 pounds), medium (20-50 pounds), and large (50+ pounds). Rescue box is associated with Greater Good (the folks who brought you The Hunger Site, The Animal Rescue Site, and more) and your purchase of a subscription will help provide food and vaccines to shelter pets!
Thank you so much! I have 4 yorkies. My babies who range in size. 3 lb to 8lbs with this review and due to your reply I’ll be buying at least boxes next month. Can’t wait! One box I’m excited now to say will be for my lady Xena who has allergies to certain foods. And I’m allergic to latex. So I can’t have any rubber toys delivered. Your reply put me at ease. Thank you!! Please.let me know if I can make sure to say to rubber only nylon?
I am just a passionate pet parent that shares a lot of information on this blog. Some of it is researched facts; some of it is stuff I learned through the experience of owning and hiking with a Dachshund for 10 years; and some of it is just good ol' opinion. Please check with your veterinarian before your dog undertakes a new exercise routine, you introduce a new food, treat or supplement, or to confirm that anything I suggest here is a good fit for your dog.
Membership at BarkPark encompasses one dog and up to two humans. (Bark suggests “each dog to come with his/her two favorite humans, so bring a friend, a coworker, or a hot date.”) Memberships will go on sale in mid-August, and pricing is tiered at daily ($19), monthly ($48), and season passes ($78). Discounts are available for multi-dog homes and local Nashville businesses. Events held at the park, like the comedy show and yoga meetups, are free to attend for all members.
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They have 3 options. Regular, heavy chewer, which they upgrade you for free, but I recommend super chewer box. You pay an extra $9 or so per box, but they come backed with a 14 day guarantee. My two large GSDs have not chewed through a single toy from the first box we tried, in December. Worth looking into! They were also very responsive to me on the online chat, during their business hours. One chew they went through in minutes, not a toy, but a chew, and because I pay extra I was frustrated. I got an immediate reply from their online chat option, and they offered to send TWO replacement chews. Such great options! I also recommend you trying bullymake, and my favorite is DapperDog, which I was disappointed that it wasn’t even mentioned in this article. Worth looking into!
BarkBox delivers remarkable customer service. Your canine friend is sure to delight in his monthly surprise gifts. All the BarkBox toys are durable. Your dogs will take delight in various dog treats including the snacks and bones. What you get from the company are quality toys and treats all geared to create fun moments for you and your doggy friend.
Thanks so much for your kind words Carrie and Angel! We are so very lucky to have you guys in the pack and to be able to spoil Angel! Tell Angel if she wants more monthly chews in her boxes we are now able to customize our boxes to get more of some items and less of another. You can email us directly at Lindz@barkbox.com if that sounds like something she would love to do! Give her all of the love and pets from us here! Then if you need anything at all going forward please don't hesitate to let us know.
Thank you for your review Jack and we're so happy to have you in the pack! :) I did want to clarify that you can cancel anytime. The online cancelation feature works on cancelation for renewal so pupscribers who don't want to be auto renewed can take care of that. However you can cancel anytime by emailing our support team at Happy@barkbox.com If you need any assistance you can always email me personally at Lindz@barkbox.com
Since your dog is pretty much going to always love what you give them, ultimately choosing a dog subscription box is all about what ***you*** want. If you're someone who loves a theme and wants treats and toys at an affordable price, BarkBox is for you. If you want a mix of treats, toys, and wearables for your pup, then The Dapper Dog is a pretty solid bet. If you're someone who loves customization for a great deal, then PupJoy could be up your alley.
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”