As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
When searching for a monthly box for my two dogs I wanted something that was healthy and a product where the company put the pets first. Pawpack does just that! Their customer service is spot on, probably the best I have ever dealt with. They reply to all emails and questions and they without a doubt all love what they do and the animals they help. PawPack is hands down the best box on the market.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.