With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Emmy + Tico: I adopted Tico from the Brooklyn Animal Care & Control shelter last year, and he's 45 pounds and about 5 years old. According to his DNA test — because of course I needed to know — he's a pit bull mix and potentially part rat terrier! Tico is a medium- to high-energy dog, and the sweetest pup in all the land; he was even tasked with being a "greeter dog" during his stint at the shelter, and made new dogs feel comfortable. 😭
I thought I'd try BarkBox since they had a Black Friday Special for $5.00. I signed up and received the box fairly quickly, and not even 2 weeks later a $20 charge came out of my account. Wait, what? This is a monthly subscription, not every week and a half subscription! I went to cancel and you can cancel but only after your year subscription is up.
What comes each month seems to be tied into a holiday or time of year. For example, the BarkBox my dog received last week related to the Chinese New Year and contained treats like "Chompsticks" and a squeaker toy of a stuffed dragon. There are usually at least 2 themed toys, 2 themed smaller packages of treats, and at least 1 generic treat like a chew bone. The treats are marketed as "healthy snacks" like fruit chews and dried salmon. (If you get dried salmon, watch out. It smells! My dog loved it, however.) In addition to treats and toys, dog-related items may be included. We received a small treat jar and a water bottle to use when out walking.
Thanks so much for your kind words Carrie and Angel! We are so very lucky to have you guys in the pack and to be able to spoil Angel! Tell Angel if she wants more monthly chews in her boxes we are now able to customize our boxes to get more of some items and less of another. You can email us directly at Lindz@barkbox.com if that sounds like something she would love to do! Give her all of the love and pets from us here! Then if you need anything at all going forward please don't hesitate to let us know.
Andrew Chen is a longtime PC gamer, an automotive journalist and an avid deal hunter. His first PC had an 80 megahertz processor with 4 megabytes of RAM, light years away from the powerhouse gaming rigs he builds today. You can follow Andrew's high-speed sports car adventures over at 6SpeedOnline.com. As a Slickdealer for over 10 years, nothing makes him more excited than getting a freebie!
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.