Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.
I ordered BarkBox because l saw the commercial and thought it'd be great for my dog. When l placed my first order, l was told l would receive the package between July 18-July 22. The package didn't come so l contacted them Sunday night. I was then told by email because when you call the number, the representatives are always away, that they were sorry and l would receive the package no later than Tuesday, July 24.
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.