Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
I just started BarkBox for Zander. My first experience was a little wobbly. I went online and started a subscription, wanting to make the monthly payments, but it charged me the full annual fee of 235$. The problem was fixed pretty quickly and I got my refund. And a free regular box because they couldn't stop the order. So that was really great. I had to get everything straightened out over the phone because the website didn't give me the option to do the Super Chewer box with monthly payments. So after getting everything figured out I got my free box yesterday. My dog went absolutely crazy with joy. He loved the treats and has not put them down yet. Now being that this was a regular box, I already expected my dog to rip through them right away because he is a super chewer.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.
Decided to try Barkbox for my 2 Malinois and my Boston Terrier. They are sharing one box started three months ago. All but one toys from the first 2 boxes are still intact. And they like the baked treats. My third box was stolen from the post office parcel box, and the company replaced it even though it was clearly not their fault. Would highly recommend this. The dogs and I have fun with the boxes!
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Claire likes: I was pleasantly surprised at Dapper Dog's great customer service — when I said I had a young puppy, someone emailed me within a day confirming that I did indeed have a puppy, so they could make sure to include age-appropriate toys. I appreciated the thoughtfulness and that Dapper Dog followed through by adding a puppy teething bone to Ruggie's box, which she gnaws on with the passion of a thousand suns.
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Durable doggy toys can be hard to find, especially if your puppy loves to chew. Good thing Academy Sports + Outdoors carries a variety of tough dog toys, including brands such as Dogzilla and Kong dog toys. Many feature cavities, so you can insert treats that fall out as your pup plays. The erratic bouncing action from the rubber construction is a great way to keep your pooch stimulated and eager for games of fetch. These virtually indestructible dog toys come in handy when your pup is in a gnawing mood.
Extra Customization. Dog subscription boxes come with a wide array of customization options. While all boxes take into account your dog’s size, some also consider gender, environment, allergies, toy temperament (gentle or rough with toys), and other preferences. Generally, the more customization options you have, the pricier the box will be, but this isn’t always true. We make sure to note when certain boxes provide extra customization features, so if you know specific things you do or do not want in your doggy subscription box, be sure to look for boxes that provide that extra level of personal customization.
Reviews from Top Dog Tips and Gizmodo named this toy one of the top dog toys on the market. In our own tests, the StarMark Bob-A-Lot came in a close second to the Wobble Wag Giggle Ball. The Bob-A-Lot has the benefit of dispensing treats and dogs loves its wobbling action, but the Wobble Wag Giggle Ball doesn't need to be refilled in order to keep your dog's attention.
When I first signed up for BarkBox, I was an excited first-time puppy owner. I loved my dog and I wanted to give him the best of the best, and BarkBox was an excellent way to do that. I love knowing that I'm giving my dog top quality treats, and I never have to worry about running out because I get two bags each month. Being a first time dog owner, I also didn't realize how valuable the auto ship toys would be! While my dog doesn't usually tear through toys, he will rip holes in them to get squeakers out or chew a hole in them. I never have to worry about replacing toys because I know he'll be getting another BarkBox soon.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Hey Anne! Thanks so much for reaching out to us and we are so very sorry to hear this! That is not the experience that we want you or that lucky pup to have at all. We want nothing more than to make the experience as easy and enjoyable for you as possible! I would love to turn this around for you and email you directly to get this taken care of! Please email us directly at Lindz@barkbox.com so we can ensure that pup gets that box!
Maybe you want to be more involved in your dog's play time. Great! We offer a variety of toss Shop fetch dog toys, improving upon just the old tennis ball throw and catch with your dog. Chuckit's ultra balls offer improvements to normal tennis balls and come in a multiple variety of sizes for the smallest and biggest dogs, and can be purchased with ball launchers that send your dog happily running for long distances -- and keep your shoulder feeling A-ok. If you're looking for dog frisbees, check out Kong's Flyer Disc that's soft on your dog's teeth but can still fly maximum distances.
Hey there Diana and pack! Thanks so much for the kind words and for the great review. We are so happy to hear that you and the pups are getting so much joy out of the monthly boxes! Barkbox day is the best day monthly! Then in the meantime if you guys need anything else going forward please don't hesitate to let us know. We are always happy to help at any time.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.