Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.

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While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
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