Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
The customer support includes a happy BarkBox team made up of a happy group of committed dog enthusiasts in the US. You can always get across to their team through various means including text, chat, email, phone, app, and smoke signal. They’re ever ready and happy to answer your questions and offer you professional tips. And if your dog doesn’t find your box content irresistible something, they are more than happy to replace it with the company’s Scout’s Honor guarantee.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.