“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”