In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”
I wanted to do something special for my chihuahua pug mix and I decided to sign up for Barkbox. I chose to go with the yearly subscription as it was the cheapest of the group per monthly payments. They offer boxes for different size groups, Small, Medium and Large as well as other types of boxes to fit what your pup needs - regular, super chewers, etc. I started off with just the regular box and when it came in the mail, she wasn't sure what it was yet but was excited. She received two toys, two treat bags and something else - which she all loved. My dog is a chewer so of course she had tore apart one of the toys and I simply contacted someone at Barkbox and asked if they could switch me to an option more suitable for her chew destroying needs and they were more than happy too.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”