PawPack is one of those subscription boxes that simply has it all. Each month, your pup will get a box filled with all kinds of goodies including the healthiest all-natural treats and chews made with real meat and wholesome ingredients (and from small businesses!)  Not only are the edible treats nutritional for your four-legged friend, but the company strives to choose all items that are organic and eco-friendly to give back to not only your pet, but also the environment. Now that’s a mission we can get behind!
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
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The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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