“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
Emmy dislikes: All the toys were stuffed, which means I knew they'd be dead meat within hours. BUT thats not Barkbox's fault, it's mine — I didn't realize that you can upgrade to a "heavy chewer" box with toys of varying durability for free, or step it up a notch and order a "super chewer" version of the Barkbox for an additional $8–$10 a month, depending on your subscription plan, with extra-durable toys that have been tested on freakin' WOLVES. Regardless, I don't mind giving Tico stuffed toys every so often, because he has a lot of seemingly satisfying fun entertaining himself by pulling them apart, and he's not the kind of dog who eats non-edible things (thank god).
Before meeting Kim and Kalee, I was struggling with my fitness goals. I would start out strong, but I just didn’t stay on track. With their motivation and support, I have not only stayed on track myself, but now I’m helping others reach their fitness and health goals! I’ve never felt or looked better, and I love being a part of their coaching team! Carrie Scott
The boxes are themed around the relevant holidays and the packaging itself is made to look like a gift with a bow and to/from tag on the design so it is a nice option for those looking to give as a present to other pups. The box we tested (prior to The Gift Box owning it) had two types of treats (that were both American made) two toys and a scented candle for masking pet smells.
I really love the BarkBoxes that come to the door. It really has good treats and cute toys for our fur babies. There is two things I would change. 1. Months with holidays given the option to choose holiday toys or regular. Like Christmas, Thanksgiving, Easter, 4th of July... etc. I would choose the holiday every time. 2. On the birthday months, you sent out a email asking about the birthday cake treat. I wished it would have arrived before the birthday, instead of 5 days later. It was disappointing.
Every month the box comes and I am literally clobbered by my pups in anticipation. I’m pretty sure the themes are more exciting for me but helps me stay engaged and as excited as they are. It’s a 5 star experience for them but I only gave four stars Because the toys are often too big for little Milo and he will only play with them for a little bit but since he can’t escape with them fast enough cuz of their size the bigger dogs take them. The treats are always a big hit but I won’t give them the bully stick or hard treat because it’s often so hard I can’t even break it and I’m afraid one of them might choke on it so I stay on the cautious side and throw that one away. The last 3 or 4 months I’ve had to do this. Otherwise I love this monthly fun time with my little ones!!
Pamper your pooch monthly with a box for dogs full of fun toys, healthy Made in the USA treats, and other exciting goodies. They ship full size toys and treats bags to give you the most value for your money. With prices ranging from $20 for 2 to 3 items to $50 for 6 items there is a box to fit every budget. They ship loads of samples in every box as well so you get more than your monies worth and shipping is included in every package price.
I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...
I ordered a gift for a friend's new dog. Neither my friend nor I received any information about the order in over two weeks: no tracking, no explanation for the delay, no updates within the order section of my account page, etc. My chats with the company went unanswered. The only acknowledgment of the order I received was the bill on my credit card. Disappointed and embarrassed to give such a crappy gift.
I would be interested in a comparison between the companies that donate to shelters/rescues about the cost compared to donation rate. That has a big impact on my decision of which company to use. Currently we subscribe to Rescue Box. My border collie/aussie/whoknowswhat mix destroys most of the toys in minutes, but she has such fun doing it we don’t mind. We just make sure we are watching so she doesn’t swallow anything she shouldn’t. I have 7 dogs and they all find something they want in the Rescue Box. It’s a great day when a box arrives each month no matter what.
My C/S rep was nice and answered my question, but I was not happy with the answer. When we started, referred friends got a free box and we received a free box. That has changed and we were not notified. I referred a friend and they did not get a free box so they did not sign up. It made me look foolish. If I would have known I would have referred them, but not told them they would get a free first box.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.