So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
Rescue Box is a subscription box for dogs or cats, including toys and treats for your pet and accessories for pet lovers. For dogs, choose from small (up to 20 pounds), medium (20-50 pounds), and large (50+ pounds). Rescue box is associated with Greater Good (the folks who brought you The Hunger Site, The Animal Rescue Site, and more) and your purchase of a subscription will help provide food and vaccines to shelter pets!
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Avoid or alter any toys that aren't "dog-proof" by removing ribbons, strings, eyes or other parts that could be chewed off and ingested. Discard toys when they start to break into pieces or are torn. Check labels on stuffed toys to see that they are labeled as safe for children under three years of age and that they don't contain any dangerous fillings. Problem fillings include nutshells and polystyrene beads, but even "safe" stuffings aren't truly digestible. Remember that soft toys are not indestructible, but some are sturdier than others. Soft toys should be machine washable.
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.