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The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Barkbox has allergy options and you can customize all toys or all treats or any combination you just need to call or chat with them. Also, if a dog doesn’t like a toy or treat they will send you a replacement. If you get the super chewer option (more expensive) you get more durable toys made from kong like material and the guarantee if your dog destroys it they will send a new one at no charge! Their customer service is amazing and I must say I am a very happy customer!
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
Maybe you want to be more involved in your dog's play time. Great! We offer a variety of toss Shop fetch dog toys, improving upon just the old tennis ball throw and catch with your dog. Chuckit's ultra balls offer improvements to normal tennis balls and come in a multiple variety of sizes for the smallest and biggest dogs, and can be purchased with ball launchers that send your dog happily running for long distances -- and keep your shoulder feeling A-ok. If you're looking for dog frisbees, check out Kong's Flyer Disc that's soft on your dog's teeth but can still fly maximum distances.
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.