BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
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I have always looked forward to the monthly boxes, as well as my pups. However, my recent experience will cause me to never use your service or recommend to others. The cancellation policy and what seems to be a trend of complaints, was a three month process. My dogs' last box contained treats that made them quite sick. Two of my three dogs were up all night vomiting and diarrhea. I’m not sure I would have made the connection to the treats until an email from BarkBox today. They have never reacted to what you are saying was a mislabeled “included barley” response.
I just started BarkBox for Zander. My first experience was a little wobbly. I went online and started a subscription, wanting to make the monthly payments, but it charged me the full annual fee of 235$. The problem was fixed pretty quickly and I got my refund. And a free regular box because they couldn't stop the order. So that was really great. I had to get everything straightened out over the phone because the website didn't give me the option to do the Super Chewer box with monthly payments. So after getting everything figured out I got my free box yesterday. My dog went absolutely crazy with joy. He loved the treats and has not put them down yet. Now being that this was a regular box, I already expected my dog to rip through them right away because he is a super chewer.
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.