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With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.
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