Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
I ordered a gift for a friend's new dog. Neither my friend nor I received any information about the order in over two weeks: no tracking, no explanation for the delay, no updates within the order section of my account page, etc. My chats with the company went unanswered. The only acknowledgment of the order I received was the bill on my credit card. Disappointed and embarrassed to give such a crappy gift.
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The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
When we went to meet (and ultimately take home) our rescue mini-schnauzer mix Reggie a year and a half ago, we took four things with us: a collar and leash, a small plush hedgehog, and this weblike rubber ball. The plush hedgehog is now a flat hedgehog — like most dogs, Reggie takes great pride in disemboweling his stuffed toys — and the leash and collar are a little worse for wear, but the Hol-ee Roller rubber ball is still going strong. In fact, it looks pretty much new.
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.
I have been using BarkBox for over a year now. And even as I write this and was speaking aloud my dog sat straight up and looked at me when he heard the words BarkBox! It has become a phrase in my house to get the pups to come or do as I say by simply saying those two wonderful words BARKBOX! I have two dachshunds that absolutely love their toys every month, and have even learned when each month to start expecting them and literally watching out the window! But my babies aren't the only ones in love with this company... Over the past year I have found the BarkBox employees to be by far the most kind caring and helpful of any company I have ever dealt with. I have never done one of these reviews before but I created an account for just this company. Greatness like this should be acknowledged!
Just got my first BarkBox and I’ve got to say, I’m very surprised with the quality of the treats and toys that filled the box. I decided to give the product a try because it was only $5 for my first box thanks to @influenster! You have to subscribe to receive the box at normal price after the first discounted one. They have multiple options to how often you want to receive a box and how many items you want it filled with. They have themes for each box they send and it’s fun how it’s always a surprise. We received the #PupstateOrchards themed box and I loved how they had the option to choose what size size dog you have so that they can match the treats and toys to the correct size dogs. I was skeptical at first that I even cancelled the subscription as soon as my order for my first one was put in but after I received the box, I was sure to go back in and resubscribe. Way to go guys! You found Another happy customer! My dog loves the toys and finds the treats delicious! We both Can’t wait to get the next BarkBox. I wonder what theme Will be? Keep it coming! #influenster #pupstate #barkshop #germanspitz 🐶📦
Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.