Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
Decided to try Barkbox for my 2 Malinois and my Boston Terrier. They are sharing one box started three months ago. All but one toys from the first 2 boxes are still intact. And they like the baked treats. My third box was stolen from the post office parcel box, and the company replaced it even though it was clearly not their fault. Would highly recommend this. The dogs and I have fun with the boxes!
I would be interested in a comparison between the companies that donate to shelters/rescues about the cost compared to donation rate. That has a big impact on my decision of which company to use. Currently we subscribe to Rescue Box. My border collie/aussie/whoknowswhat mix destroys most of the toys in minutes, but she has such fun doing it we don’t mind. We just make sure we are watching so she doesn’t swallow anything she shouldn’t. I have 7 dogs and they all find something they want in the Rescue Box. It’s a great day when a box arrives each month no matter what.
Struggling to find time in your schedule to run basic errands, let alone keep your dog’s goodie stash stocked? Dog subscription box services are a growing trend and may be the solution to having enough toys, treats and health items on hand for your pup. We all reward our dogs with new toys and treats, but we don’t want to give them just any dog product.
To enhance the health of your dog, Barkbox’s treats are of the highest standards. As mentioned above, they are corn, wheat, and soy free. But, that isn’t all, the items you receive are among the most organic items you will have in your home. The treats are all sourced from South America, New Zealand, Australia, USA, and Canada. What Barkbox promises you is that you won’t get dog products that the guys at Barkbox wouldn’t give their dogs.
Super fast shipping! I got my box two days after my first subscription. I use BarkBox SuperChewer because my puppy will destroy all plush toys. She’s been loving it so far, it’s super durable. She also loved all of the treats they’ve delivered. I love how everything is natural and high quality, it gives me a piece of mind. My pup didn’t like some of the toys and customer service told me they can replace it. So far so good!
For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.