The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
I just started BarkBox for Zander. My first experience was a little wobbly. I went online and started a subscription, wanting to make the monthly payments, but it charged me the full annual fee of 235$. The problem was fixed pretty quickly and I got my refund. And a free regular box because they couldn't stop the order. So that was really great. I had to get everything straightened out over the phone because the website didn't give me the option to do the Super Chewer box with monthly payments. So after getting everything figured out I got my free box yesterday. My dog went absolutely crazy with joy. He loved the treats and has not put them down yet. Now being that this was a regular box, I already expected my dog to rip through them right away because he is a super chewer.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
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