In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
Not only is this Mammoth Flossy Chews Cotton Blend Rope Tug built strong to last for hours of play, but it features a three-knot design. These knots give you an easy hand hold during games of tug and also provide your dog with something to hold on to for carrying the toy around. You'll also love the fact that this rope tug is very colorful and it comes in five sizes from mini to extra-large.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
Playtime is also a great opportunity for puppy teaching moments. You can train your dog through play, and with dog toys. Chewy carries the best dog toys from top dog toy makers like USA Bones & Chews, Nylabone, and KONG. There are dog balls and dog fetch toys, dog chew toys, plush dog toys, interactive dog toys, dog puzzles and rope and tug dog toys for your pup to play with. KONG dog toys are durable and made to last. If your canine’s a rascal with a strong jaw, KONG toys can be the perfect alternative to your designer furniture. KONG tough dog toys include balls of all shapes and sizes, and even cuddly plush toys. Plush dog toys are great for canine’s seeking comfort as they can ease some pup anxiety. Interactive dog toys help stimulate your pup’s mind, which is the key to a fulfilling life. If your pup loves to chew on your prized possessions, dog chew toys can come to the rescue. Chew toys can keep your pup busy for hours, and away from your closet. Playtime with your pup is a priceless experience pet parents cherish. Make the most of pup play with dog toys from Chewy.
So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.