With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Total price of items, if bought individually: ~$51.89 for Ruggie's box ("iBalls" dog toys, elk antler chew, salmon and ginger treats, chicken-flavor training teats, stuffless crinkle bone toy) and ~$76 for Tico's box (turkey and duck burger treats, salmon and ginger treats, chicken jerky treats, rocket dispenser toy, nubby toss toy, stuffless crinkle bone toy). All prices sourced from Amazon and Pupjoy's website.

Avoid or alter any toys that aren't "dog-proof" by removing ribbons, strings, eyes or other parts that could be chewed off and ingested. Discard toys when they start to break into pieces or are torn. Check labels on stuffed toys to see that they are labeled as safe for children under three years of age and that they don't contain any dangerous fillings. Problem fillings include nutshells and polystyrene beads, but even "safe" stuffings aren't truly digestible. Remember that soft toys are not indestructible, but some are sturdier than others. Soft toys should be machine washable.


In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
5% Auto Ship - Sign up for Auto Ship and have products conveniently delivered to you at the frequency you choose! Save 5% on your initial order and 5% on recurring orders. Plus enjoy free shipping on orders over $49. Discounts will automatically apply at checkout once the customer has enrolled. Maximum value $150. Offer not valid on gift cards, gift certificates, previous purchases, or charitable donations and may not be valid on all merchandise. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.
While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.
Struggling to find time in your schedule to run basic errands, let alone keep your dog’s goodie stash stocked? Dog subscription box services are a growing trend and may be the solution to having enough toys, treats and health items on hand for your pup. We all reward our dogs with new toys and treats, but we don’t want to give them just any dog product.
Many of your dog's toys should be interactive. Interactive play is very important for your dog because he needs active "people time." By focusing on a specific task, like repeatedly returning a ball, Kong® or Frisbee ®, or playing "hide-and-seek" with treats or toys, your dog can expend pent-up mental and physical energy in a limited amount of time and space. This greatly reduces stress due to confinement, isolation and/or boredom. For young, high-energy and untrained dogs, interactive play also offers an opportunity for socialization and helps them learn about appropriate and inappropriate behavior, such as jumping up or being mouthy.
Loot Pets is a subscription from Loot Crate. Its focus is on geeky dog toys, treats, and gear! You can expect apparel, accessories, toys, treats (Treats available in the USA only; An item of equal value will be substituted for international orders.) and more. Loot Pets also helps pets in need by donating $1 from each subscription purchase to local and national pet charities.

For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.


For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
That’s not because Reggie doesn’t like it. It’s actually his favorite. I’ve spoiled our dog with more toys than I care to admit, but he regularly trots up to me with the Hol-ee Roller for a game of fetch. I’d learned about the ball from friends we’d dog-sat for; their two Shih Tzus were always dropped off with one apiece. Yes, two dogs, two toys. It was easy to see why the pups didn’t want to share: The Hol-ee Roller is a hybrid bouncy ball and chew toy, with big holes that make it easy for smaller mouths to catch and grip and fling about. The rubber is durable but not inflexibly hard, so errant tosses aren’t a breaking hazard, and the ball’s squishiness absorbs its own noise and shock, which is nice news for your downstairs neighbor.
I was hesitant at first about giving BarkBox a try. There are some pretty negative reviews out there, but I really believe you should experience things yourself and take people's opinions with a grain of salt. I subscribed to BarkBox on 9/16. I used a promo code to get my first box of $10.50. The box shipped incredibly fast! Things typically take longer than expected to get to me in Hawaii but I got my first box on 9/21. The theme is adorable, and the toys are fun. One of my dogs is more rough with toys, so we'll see how well they hold up, ha. I'm more excited about the high-quality treats! I usually spend more than $20 a month on my dogs, so this is a great deal for us.
Avoid or alter any toys that aren't "dog-proof" by removing ribbons, strings, eyes or other parts that could be chewed off and ingested. Discard toys when they start to break into pieces or are torn. Check labels on stuffed toys to see that they are labeled as safe for children under three years of age and that they don't contain any dangerous fillings. Problem fillings include nutshells and polystyrene beads, but even "safe" stuffings aren't truly digestible. Remember that soft toys are not indestructible, but some are sturdier than others. Soft toys should be machine washable.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”

Ask a handful of businesses whether their service that allows the option of subscribing to boxes of goods is a "subscription box service," several will likely explain why they are not. Stitch Fix eschewed the label when marketing its public offering to investors, sources have told CNBC. (Stitch Fix offers customers the chance to buy without a subscription or change the frequency of their subscription.) Amazon similarly contends its Amazon prime wardrobe service is not a subscription box service.
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