If you keep running out of doggie treats and goodies, or maybe you get the wrong ones, you need help. Thanks to Barkbox’s monthly plans, your furry best friend will have all the treats it needs for its age and size. Barkbox is the ultimate monthly dog subscription box service that will deliver toys and treats for your beloved dog when they need it most.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Thinking that maybe I needed to communicate dog to dog, I had my 4 Goldens and 1 Pyr (all rescues) send a personal plea to please get the box right, because their mom was threatening to cancel their subscription and buy their toys in other places. Again, received a cute email response (not nearly as cute as the email my 5 sent) basically saying we were wrong (really? It takes a month to ship something in the United States? And I have a transcript of the previous chat that specified what my BarkBox was supposed to contain, which it did not?!?)...and promises to make things better. THEN, literally 3 days later, another email was received about the glitch in their distribution center and OH - replacement items are now out of stock!
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.
I have been a BarkBox subscriber for 4 years and have previously found them to be mildly inefficient but the billing is accurate, the toys are cute and the packaging is tidy. However, I recently placed a gift order to BarkBox and things have gone badly. I got a delivery eta of a week out. Package not received 2 weeks later, multiple (5) follow-up emails entirely ignored by BarkBox. Response that finally came cited “mass email” to all subscribers (never received, although I continue to receive lots of sales emails from BarkBox) and “ongoing warehouse inventory”, and hopes that the box will ship in the next week or so. There is no mechanism for expediting support requests, and the front line folks appear to working from scripts intended to appease and retain customers, regardless of whether or not the problem can be addressed.
Barkbox has allergy options and you can customize all toys or all treats or any combination you just need to call or chat with them. Also, if a dog doesn’t like a toy or treat they will send you a replacement. If you get the super chewer option (more expensive) you get more durable toys made from kong like material and the guarantee if your dog destroys it they will send a new one at no charge! Their customer service is amazing and I must say I am a very happy customer!
Bonus — If you’re gifting a BarkBox subscription, you can surprise your recipient with a Double Deluxe BarkBox. That means, in their first BarkBox, they’ll get DOUBLE the number of toys, treats, and chews than a regular BarkBox – that’s FOUR toys, FOUR treats, and TWO chews! It’s a one-time $19 upgrade to make a wow-worthy Christmas gift of two boxes worth of dog goodies, followed by regular BarkBoxes for the rest of the subscription. Click here to give a BarkBox.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.