Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
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I subscribed to Barkbox last Dec and continued it for 3 months. I have a chihuahua who loves treats, but I don’t feed her treats in such large quantities. My boxes always included some sort of sausage bar which she loved, about 2-3 large bags of treats and 1-2 toys. The treats were too much; in fact, we still have a few bags despite cancelling a few months ago. The “squeaky” toys were ok, but they were pretty cheap and didn’t last. For the monthly cost of the box, “we” were better off saving the $$$ and applying it to better toys and treats in smaller quantities. I can see this box being better for consumers with larger pets since they eat much more than a chihuahua. Every 5 lbs a dog gains is equivalent to a human gaining 20!! If we fed our beloved pet “all” the treats they were sending, she’d turn into a chunky monkey and it would be very unhealthy for her. So, the box, in my humble opinion, is better for larger dogs who can eat more treats with less repercussions.
Some days Sutton (Chihuahua mix, 8 pounds, 1 year) has so much puppy energy left over from dog-park play that she just runs around the apartment, digs out all of her toys from the toy bin, and squeaks anything she can find for hours on end. I may be the worst pet parent ever, but all that squeaking can get annoying. So I was happy to discover Hear Doggy ultrasonic squeaker toys, because they use squeakers tuned to an ultrasonic frequency between 24 and 28 KHz that’s silent to people but still makes a fun noise for dogs. To people it sounds like the squeaker died and there’s just a little trapped air being pushed out, but apparently to a dog it still sounds like their favorite toy. Sutton gets just as excited when squeaking this thing as she does her traditional squeakers—fun times for her and a lifesaver for my ears.
There are no serious flaws in the company’s services apart from the fact that, currently, it is not possible to customize a multi-pet box. Also, the company doesn’t yet have a Meowbox monthly subscription box just yet. Again, the subscription auto-renews so it is essential to cancel when you no longer want the services and on time. Failure to do this auto-renews your subscription.